Is the Internet the death of the newspaper
Media: Internet news puts newspapers at risk
Online news is increasingly costing printed daily newspapers readers. That is the result of a study published in the Journal Media and Communication Studies is published. For the first time it was possible to prove a shift in usage between print and online, the authors announced.
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Erosion of newspaper readers
The Internet causes a creeping one Erosion of the intensive readershipthe daily press, the authors Castulus Kolo and Robin Meyer-Lucht determine in their study with the same title. They examined the use of news sites and printed newspapers from 2001 to 2006. It was found that daily newspapers lose a particularly large number of readers precisely where a strong turn to the Internet as a news medium can be observed.
Online news increasingly popular
The age groups of 25 to 34 year olds and 35 to 44 year olds are particularly hard hit. Among them, the proportion of regular readers of subscription daily newspapers fell between 2001 and 2006 from 50.5 to 37.4 and from 64.8 to 54.2 percent. During the same period, the share of heavy users of news portals rose from 7.9 to 14.2 and from 7.0 to 12.3 percent.
Decision for a medium
"Online and print don't just run in parallel or even complement each other," say the authors. The offers increasingly competed for the same budget. More and more readers opted for one medium only. Publishers would have to react and push ahead with the digitization of their brands in order to attract new customers via the Internet. The authors estimate that one day newspapers will predominantly be distributed digitally.
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