Why is the appearance of cosmetic products important

Use of cosmetic products and legal requirements

Beauty and body care products have become an indispensable part of everyday life for consumers. Many of the products are used daily and some even several times a day. The requirements for harmlessness to health are therefore very high. They not only affect the finished product and the way in which it is used, but also the ingredients it contains. You thus make a valuable contribution to hygiene and increase personal well-being. These products include, for example, cleaning and care products such as shower bath, face cream, shampoo and body lotion, as well as decorative cosmetics such as lipstick, mascara and make-up.

There are also cosmetic products that make a major contribution to protecting skin, hair and teeth. Sunscreens are very important when spending a long time outdoors in summer as well as in winter, as they protect the skin from the dangerous rays of the sun. And cleaning your teeth with toothpaste has also become an integral part of our daily life and makes a decisive contribution to dental health.

The importance of cosmetic products for personal well-being and self-confidence has been confirmed by a number of studies. So show the results of Consumer Insights 2017, a representative survey of the European cosmetics association Cosmetics Europe among European consumers that cosmetic products are very important for a high quality of life and a strong self-esteem. 72 percent of the study participants say that cosmetic products improve their quality of life. The respondents count a good state of health and adequate personal hygiene among the most important criteria - even before financial stability and a well-paid job. And 80 percent of those surveyed confirm that a well-groomed appearance strengthens self-confidence, because cosmetic products ensure an attractive appearance and thus also influence how we are perceived by other people.

The IKW study “Youth without makeup”, which in 2016 took a look at the age group of 14 to 21-year-olds, came to similar results in Germany. After that, adolescents in particular have to struggle with their self-esteem during puberty. Cosmetics help them a lot in this often chaotic phase of life - 73 percent of the young people surveyed stated that cosmetic products are very important in their lives. A well-groomed and attractive appearance gives them the feeling of security, social acceptance and control. 85 percent of the girls and boys surveyed say that they use cosmetic products to feel safer.

So that consumers can be sure that cosmetics are harmless to health, there are extensive legal regulations in Germany and throughout the EU. The European Cosmetics Regulation - Regulation (EC) No. 1223/2009 on cosmetic products - regulates, among other things, precise specifications of what cosmetics are, which labeling requirements exist and which ingredients may or are excluded in the products. In addition, exact maximum quantities or restrictions on the area of ​​application are prescribed for some ingredients. Every product must undergo a comprehensive health safety assessment before it goes on sale, which is carried out by so-called safety assessors. After their market launch, the manufacturers continue to monitor the cosmetic products continuously. Similar to food, cosmetics are also subject to official controls by authorities. This ensures at all times that the products available on the market are harmless to health.

Cosmetic products are also subject to strict legal requirements and substance-related regulations with regard to environmental aspects. As part of the EU chemicals law REACH (Registration, Evaluation and Authorization of Chemicals), the quantities used and substance-related data on the physico-chemical and ecotoxicological properties must be considered in order to assess the safety for the environment. In Germany, anionic and nonionic surfactants are also subject to the provisions of the Washing and Cleaning Agents Act with regard to degradability.