Twitter hashtags can have spaces

The little hashtag etiquette

Hashtags are part of successful communication on Twitter, but also on other social networks.

They are practical because they network people with similar interests and goals without any further technical effort - especially on Twitter, you can get an overview in minutes if a topic is particularly topical.

Setting hashtags on Twitter is almost too easy: just put a # hash in front of the word and you have created the link. A hashtag should also make sense - and you shouldn't overdo it with the practical little rhombuses, because sentences like

"#Company name # presented in # 2015 #at #fair #technical #innovations of the # industry for # target group"

are illegible - and therefore annoying. Too many diamonds in the text show one thing above all: that you have not understood hashtags.

If you click on a day, this click should not go to anything, but to an overview more relevant Have conversations on the subject.

For example, because you tag your own company name or an event, a target group or a topic.

If in doubt, just look up what others have already published under this hashtag. Of course, you can also open a completely new day of your own - as long as it actually makes sense.

All good things come in threes

The number is determined by feeling, but please not with exuberance. When in doubt, less is more.

Because even with ten hashtags that are extremely meaningful in terms of content, a post on Twitter or Facebook would no longer be easy to read for the user and would not be tempting to click but to look away.

As always, the following also applies to hashtags: Although exceptions confirm the rule, there should still be no more than three #tags per post.

Set hashtags correctly

A careless or typo creates a new, unfortunately completely pointless, hashtag. For this reason alone, it is advisable to proofread carefully before a post goes online.

Punctuation marks such as hyphens or periods have no place in a hashtag, nor are spaces. Failure to do so will publish a garbled tag of no meaning that confuses readers at best.

The other extreme # Whole sentences collapsed into a long hashtag is also not recommended in the business environment. Nobody clicks on it anyway, but it still looks silly to unprofessional.

Apparently practical abbreviations also have their pitfalls: Many short combinations have already been assigned a topic by the users.

Before you introduce a new hashtag for your own purposes, you should definitely see whether the compilation is already in use.

An example: If you wanted to search for “IBES construction site” while “I am a star” was on TV, you would definitely only find the “jungle camp” under #ibes on Twitter.

Other hashtags would be very useful if they weren't used too often for “spammy” posts.

Which tags have a bad image depends entirely on the environment, but you quickly develop a feeling for which tags are too boisterous and worn out to serve your own purposes.

So it's worth taking a look at existing hashtags and their use before you get used to certain terms or use them for marketing purposes.

Free riding - the right way

With hashtags everything revolves around networking and meaningful linking of suitable topics for the benefit of the user and thus in the end also for the purposes of the “publisher” who uses the tags.

You can and may invest from the preparatory work of others who have built up a hashtag, if you pick it up with your own posts and also contribute to the fact that the click on the tag makes sense for the user.

However, this does not mean that popular hashtags should be hijacked and used senselessly just because they are so popular that someone will certainly click and see your own post.

This can backfire, like any other SPAM method in the online world.

The more popular the hashtag, the more users would notice that they have no idea about social media - not a good idea if you want to build a brand name.

Differences in the networks

With its 140 characters, Twitter offers so little space that selected short hashtags on the topic itself are popular.

Facebook, on the other hand, invites you to in-depth discussions with the comment function under each post and can also handle a few more extensive tags with regional allocation or a request for interaction.

XING and LinkedIn only show words with a diamond as exactly that - as words with a diamond - and not as networked tags. Anyone who uses a social media dashboard to distribute identical posts to all networks according to the watering can principle should know about it. It probably doesn't bother most of them.

On Google+, the self-assigned hashtags are supplemented by those suggested by Google itself based on the content in the post. Often you are reminded of tags that offer good possibilities, but which you would not have come across spontaneously in this context - a good idea because users can also browse through the tags and be inspired.

Practice makes perfect: Those who use hashtags every day soon no longer have to think about them and use them automatically.

Rule of thumb:

Not too much, always useful, never as spam and always with a keen eye for how others use these terms: Then the hashtags will also work.