Nordstrom is open on Labor Day

Shopping experience

The shopping experience, also known as the customer experience in New German, is the key to success when shopping.

Today trade is in competition with all leisure activities of the people and is increasingly losing its role as a supplier of the nation. The customer no longer primarily comes to the retailer or downtown to buy goods. For him, shopping is rather part of his leisure time.

Depending on the retailer, the optimal shopping experience consists of different components. This can be good advice, trying out the products, the exclusive range, the optimal opening times or even the discount or coupon.

The city center as an adventure world in which the shopper likes to stay (even longer). The stationary trade must play a part in this and develop and implement viable and attractive concepts together with all representatives in the city centers.

We have compiled some ideas, suggestions and best practices from stationary retail and look forward to your feedback.

New: Free stand-up expert talks for traders from the shop! Association

Shopping experience
The Shop! Association, which is closely associated with us, offers a new service: It is organizing a new series of events for members and interested parties as inspiration for shaping the future of retail. In addition to an impulse, there is a special ...

Customer satisfaction: do retailers and shoppers have the same values? An analysis.

Shopping experience
What do retailers understand by customer satisfaction, and what does the term mean for customers? In a student research project at the TH Köln under the direction of Prof. Dr. Hans-Günter Lindner, the values ​​...
Photo by engin akyurt on Unsplash

Click & Meet: The great solution after the lockdown

Shopping experience
Shop by the clock: With Click & Meet, retailers received a poisoned gift from the Prime Minister's Conference. In a quick survey, Yougov and the German Trade Association found the acceptance among retailers and consumers ...

Comment: is commerce the nation's fool now?

Shopping experience
Attention: This post may contain traces of one-sidedness and food for thought. If you have any incompatibilities, please click further! Let's go: The current reporting on trade in Corona times gives the impression that ...

How do I design the optimal range?

Shopping experience
The stationary trade is changing from the nation's supplier of goods to a place of inspiration, leisure activities and experiences. This means that the product ranges also have to change in order to meet the changed customer requirements ...

Store check: Horst urban hardware store in Hamburg Bahrenfeld

Shopping experience
Hardware stores are still a rare sight in city centers. But something is happening. More and more small-space concepts are being launched: pop-up stores such as "Stadtbunt bei Toom", "Create by Obi" or the permanent store "Horst" in Hamburg ...

Car-Free: Friedrichstrasse or Why You Can't Just Be a Little Pregnant.

Shopping experience
Berlin's Friedrichstrasse has been partially closed to cars for the rest of this year between Französischer Strasse and Leipziger Strasse since August 21. One promises more space for cyclists and pedestrians, so the shopping mile ...

It's about time: The path to digitization of the medical supply industry

Shopping experience
The aim of this article is to show what great relevance digital and retail-related concepts have for a medical supply store and what useful synergies there are with regard to digitization for the sales area. The medical supply store ...

Desolate inner cities: When picking up parcels becomes an experience

Shopping experience
There is a lot of discussion about the future of our inner cities. We are looking for concepts that will lure us shoppers back to the city. The well-known topics such as opening times and transport connections are brought out once again, but ...

COVID-19: Great acceptance of the measures, few bankruptcies, lack of shopping experience

Shopping experience
After tough measures to contain the corona virus, everyone is now trying to relax the situation appropriately. For some, these relaxations go too far, for others not far enough. The meaningfulness is hotly debated in Germany. We look,…

Fire accelerator Corona: How resistant is the shopping center industry?

Shopping experience
In the shopping center industry, it had been five to twelve for some time. With the Corona crisis, the pointer is now jumping. While the centers are running in emergency mode with all basic suppliers, many of their core tenants are struggling with fashion ...

Defy the Corona: Now the trade can score with fresh ideas!

Shopping experience
It's unbelievable what a small virus is currently doing: Corona has brought the economy to a standstill, the travel, event and trade fair industries are on the ground within a week. In contrast to our European neighbors, so far ...

Store Trends New York 2020: Nordstrom - Saving the Department Store

Shopping experience
Department stores - a topic that has already been talked about with more than familiar topics (here). At least one would like to think so. On 5th Avenue in New York, the department store format has taken a completely different path at Nordstrom. Less is ...

Adventure stores - this is how shopping works in 2025 (8)

Shopping experience
Adventure stores - this is how shopping works in 2025. This is already evident from a few selected shops in the big cities. The purpose of brick-and-mortar business will change. Because in the past, stationary retail was the place to ...

Three quarters of millennials give up shopping in brick-and-mortar stores

Shopping experience
Three quarters (75 percent) of millennials and more than half (53 percent) of Gen X go to retail stores, but they ultimately order the products online. The fact that retailers are losing more and more branch customers to online retail ...

Experience retail determines retail in 2025 (7)

Shopping experience
Current technologies have changed the way people shop. Because with the technologies, customers buy whenever they want and they buy whatever they want. In addition, there is location-independent shopping. That means…

Whitepaper: 6 success factors for a more shopping atmosphere in retail

Shopping experience
How can brick-and-mortar retail score points over online retail? Why shouldn't people shop from the comfort of their own home, but rather go to stores? Much is written and argued about it. With our latest whitepaper ...
jumbo.com

The supermarket wants to fight loneliness with 'Chat Checkout'

Shopping experience
Fighting loneliness by taking your time. What a wonderful approach to helping lonely people. A supermarket in the Netherlands just does it. With a "coffee corner" and a special cash register, the Chat Checkout, where ...

Stationary retail: The 'human interface' is part of the uniqueness

Shopping experience
Brick-and-mortar retail has to go digital, everyone agrees on that. Effective and automated ordering, warehouse and logistics processes, stored and usable knowledge about the behavior of your own and future customers and an open, ...

[Advertorial] Retail in the USA - which trends also influence German retail?

Shopping experience
Successful US retailers let their customers decide how, when and where to shop. Status Quo USA The US retail industry has been in a state of upheaval for many months, with significant effects on the stationary ...

The small 1 × 1 of shopper activation cannot be achieved by any online shop in the world.

Shopping experience
Where can you not read it - the phrase about shopper activation. It is now used very universally and often describes any type of promotion, placement or similar sales promotion measures. But what is it exactly? What…

Showfields - the world's most interesting department store?

Shopping experience
At the end of last year, according to their own statements, Showfields - the most interesting department store in the world - opened in Manhattan. What makes this department store so unique? What is the concept behind this? Why is it the most interesting department store ...

Shopping atmosphere (6/6): stationary business as an experience

Shopping experience
Retailers are never satisfied, most stationary retailers complain. Because despite modern shops with high-quality interiors and interestingly designed shop windows, customers stay away. This is a new situation ...

Shopping atmosphere (5/6): Pay and check out

Shopping experience
According to many studies, there are four important attributes that can improve the shopping experience in stores: easy navigation in the store, competent sales staff, short waiting times in front of the changing room and simple and fast ...

Trading, why are you stopping customers from buying?

Shopping experience
Frequency and length of stay are the most important KPIs in retail. There is a daily fight to get the shopper away from the web shop and the couch into the shops. And what then follows? We keep him busy with our tasks instead of ...

The 9 most important reasons for online and offline shopping

Shopping experience
Shopping in the evening in sweatpants on the couch - thanks to the internet, no problem and, according to the results of a recent survey by Bitkom, the biggest advantage of online shopping. Why do Germans shop online? What do buyers appreciate ...

Ways out of comparability: convenience

Shopping experience
This is now the third and last part of the small series on differentiation options for stationary retail. From the shopping experience (part 1) to personalization, new German customizing (part 2), we are now working our way to convenience, ...

Shopping atmosphere (4/6): The right approach counts

Shopping experience
Today, retailers have a wide range of options to adapt to the changing shopping behavior of customers. But which strategies are suitable for traders and which lead to success? Why do customers still go to a stationary ...

Shopping atmosphere (3/6): stationary retailers connect offline with online

Shopping experience
In times of digitization and increasing online trade, it is not easy for brick and mortar retailers. Customers are spoiled for choice: over-the-counter or online shopping - buy the items in the store or the many options ...

Customers also expect digital experience in brick-and-mortar retail

Shopping experience
In brick-and-mortar retailers, people are all too happy to maintain the image that all it takes is friendly and competent staff, an appealing shop and a selected range of products to lure their own customers into the shop. But the…

Shopping atmosphere (2/6): Use the advantages of stationary retail

Shopping experience
Stationary retail and online shopping are no longer opposites. Nowadays, customers are spoiled for choice between buying items in-store or using the internet. What are the advantages of stationary ...

Samsung brings the consultant directly to the customer

Shopping experience
Samsung is breaking new ground in customer service at the PoS. Influenced by ever better opportunities and services in online shopping, the expectations of consumers with regard to stationary sales areas have changed in recent years. The…

Shopping atmosphere (1/6): store design, product presentation, people

Shopping experience
In stationary shops, everything revolves around the shopping atmosphere. Only when the customer can expect a unique and personalized shopping experience will he / she go shopping in a store. But what is required ...

Douglas: From "Come in and find out" to "Do it for you"

Shopping experience
Tina Müller, CEO and Chairman of the Management Board of Douglas GmbH since November 2017, was on stage at this year's German Retail Congress in Berlin. Under the title of her lecture "New thought patterns in the beauty trade" ...