Nordstrom is open on Labor Day
The shopping experience, also known as the customer experience in New German, is the key to success when shopping.
Today trade is in competition with all leisure activities of the people and is increasingly losing its role as a supplier of the nation. The customer no longer primarily comes to the retailer or downtown to buy goods. For him, shopping is rather part of his leisure time.
Depending on the retailer, the optimal shopping experience consists of different components. This can be good advice, trying out the products, the exclusive range, the optimal opening times or even the discount or coupon.
The city center as an adventure world in which the shopper likes to stay (even longer). The stationary trade must play a part in this and develop and implement viable and attractive concepts together with all representatives in the city centers.
We have compiled some ideas, suggestions and best practices from stationary retail and look forward to your feedback.
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