Where can I find web designers
How do I find the right web designer?
Beware of web designers
How do I find an experienced and competent web designer to design a successful company website, which details do I have to pay attention to? Tips for small businesses, medium-sized businesses, craft businesses and freelancers for finding the right web designer.
It is not easy to find a really experienced and good web designer who will successfully implement your company website so that it actually generates new customers and increases your sales. Some web designers even produce results that can potentially be detrimental to your business. A bad website can cost you more customers than you think. And many companies are unaware that they have a bad website.
The job title web designer is not protected!
Everyone can call themselves a web designer. And almost everyone who can use a graphics program or a web construction kit unfortunately does so too. As a layperson, it is of course difficult to differentiate here. Almost every PC hobbyist, every graphic artist, every programmer offers web design as an additional service. Someone who is great at programming or someone who designs beautiful business cards or flyers is not also a great web designer. Web design has z. B. To do more with interface design and less with graphic design. And the coding or programming of a website is only one of several sub-disciplines, the mastery of which is necessary for the success of a company website.
Web design is actually a collective term: A professionally implemented company website that successfully generates new customers is made up of several sub-disciplines.
And only if these disciplines are optimally coordinated will your company website become a successful marketing tool.
These disciplines, these sub-areas are:
- Communication concept and strategy development
- Screen design / interface design
- Programming (content management systems)
- Search engine optimized copywriting for the web
- Online Marketing (Online Video Marketing)
- Video production for the web (will be more and more important in the future)
These 6 areas are essential for the success of a modern and strategic website.
Sure, there are hardly any individuals who have mastered all of these disciplines. In general, you will have to buy additional services. The more additional services that have to be purchased, the higher the cost of course. So it is advisable to find a web designer from whom you have to buy as few additional services as possible.
But be careful! Here, too, some web designers advertise services that they cannot provide at all or can only provide in an amateur way.
- How do I find an experienced and competent web designer?
- How can I, as a layperson, separate the wheat from the chaff?
- What details do I have to pay attention to?
7 tips for making the right choice ...
Tip 1: Recommendations should be treated with caution ...
A lot of business owners don't realize they have a bad website that does only moderately to not at all as a marketing tool. This is sometimes difficult to see for a layperson. You may see the chic graphics, but you may not notice that the color scheme doesn't match the service at all and that all other aspects of the website, such as the B. the search engine optimization, communication concept, valid source code, user friendliness etc. do not work.
Trust is good, but in this case control is better. So first check the website of the web designer who was recommended to you before contacting them.
In the following, I will describe how you, even as a layperson in matters of web design, can recognize whether you are dealing with an experienced, serious and committed web designer or not.
Tip 2: Transparency - check CV and reference list ...
An experienced and serious web designer will present himself on his website with a photo, vita and reference list. After all, as a potential customer, I would like to know who I am dealing with. "About me" or "Team", you will usually find this information under these menu items. Take a close look here: What kind of training does the designer or web designer have, what has he or she studied, what experience do they have? Reference list? Here you can certainly draw some conclusions about the creativity, reliability and competence of the web designer.
Someone who z. B. studied communication design or media studies and has many years of professional experience, will certainly be better suited for the implementation of a company website than someone who is an office clerk and only tinkers websites on the side. But here, too, you should pay attention to the right mixture! As already mentioned at the beginning: A successful, strategic website is made up of several sub-disciplines. If someone has studied computer science or graphic design, that doesn't mean that they can also create successful company websites. If this transparency is completely missing on the web designer's website, then you'd better cross him off your list.
Tip 3: Content is King - Check the texts on the web designer's website
Whether a web designer really has know-how can very often be seen from the texts on his website. If you are given phrases like: "Our creativity ensures your success" or "Fresh ideas from a young team" and are only offered short snippets of text with little information content, then this web designer probably has little idea.
An experienced professional will provide useful information and interesting tips on their website. And that semantically correctly formatted and packaged in a linguistically fluent guise. And don't let the old saying "a photo is worth a thousand words" put you off. A photo attracts our attention faster than a text and immediately shakes associations out of our cerebral cortex, but it doesn't always say more than a targeted text with a lot of information. A successful website needs good photos and meaningful texts. Web videos are much more effective than photos.
If you cannot write any search-word-relevant web texts yourself, then you better look for a web designer who can. Or take a copywriter into account. Good web copy is important for both search engines and visitors. Many clients torment themselves with it and are happy when they have a website builder who masters it and helps them.
Tip 4: Check which content management systems are offered
A modern company website should have a professional content management system. This means you are independent and can maintain your website yourself as a layperson. Professional content management systems (CMS) such as B. Drupal, Typo3 or Contao, my personal favorite (www.contao.org), are open source and are available free of charge. If a web designer wants to make you pay for it, then you are dealing with a dubious Fuzzi!
The situation is different, however, with the costs of installing or setting up modules, where working time has to be invested. If a web designer or web design agency wants to sell you an in-house development, you should be careful. You pay unnecessarily money and then you may be dependent on this agency or this web designer. Unless you have such unusual requests that can only be realized with a CMS specially developed for you. But I have never experienced that in my many years of practice. Usually it is enough for small businesses, medium-sized companies, craft businesses and freelancers to develop a corresponding module for an established system such as Contao or Typo3. Other users of these systems can then possibly also use this, and you can thus reduce costs.
For most small businesses, craft businesses or freelancers, the basic version of a CMS like Contao with its extensive range of services will be completely sufficient.
Tip 5: prices speak for themselves ...
When it comes to web design costs, it is often said that every website has individual requirements and that specific prices can only be given if you know all the requirements. Which is certainly true, but you can still name basic prices or show a calculation example on the website. It's customer friendly, and so do successful web designers.
The hourly rate for an experienced professional is usually between 45 and 65 euros. In general, a fixed price is agreed.
Example: What does a company website cost?
As a fixed price example, let's take a company website consisting of a total of 10 pages, optimized for search engines. 8 pages each with one or two photos and text the length of a 3/4 A4 page, including text revision for the correct keyword density. In addition, a developed communication concept and a content management system (e.g. Contao), including a newsletter module, keyword search, contact form and photo gallery. And of course with an exclusive and user-friendly screen design. Photos and raw texts are supplied by the customer in this example.
- The calculation for such a website for most professional web designers will be between 1,300 and 2,500 euros.
If someone wants more than 4,000 euros, this would be completely excessive in my opinion. If, on the other hand, someone wants less than 700 euros for the above example, this is certainly no longer professional. Then you are dealing with either an amateur, an inexperienced web designer, or a professional in dire straits! And you really don't want to shamelessly take advantage of them?
What are new customers worth to you? Thorough analysis, exclusive ideas and a user-friendly web design tailored to your target group, integrated into a strategic online concept, is not off the shelf. And it is not enough if your website is listed in search engines at the top, it must also captivate visitors with an exclusive screen design and lead them to a purchase or to click on the contact button with ease of use.
Always remember, your company website is one of your most important marketing tools. If you want to save a few hundred euros in the wrong place, it can cost you several thousands in retrospect. Namely when potential customers prefer to click on the contact form on the competitor website.
Tip 7: Attention toggle contracts ...
Some companies offer to set up a website for a monthly rate of perhaps 50 or 150 euros, which is then also maintained by the provider. To do this, you have to sign a contract for 24 or even 48 months, which of course is automatically extended.
For a website that normally would have cost maybe € 1,300, you suddenly pay twice or three times as much. And since the contract is automatically extended, you will be milked like a Holstein cow. Keep your hands off such offers! You pay extra, usually don't get a particularly creative service, and if you want to switch to another web hosting company, your entire website is gone as it's linked to your contract.
Partial payment options are also available from individual web designers. There are special offers especially for start-ups. You usually get much better performance that is really tailored to your audience, and then your company website is actually yours. You are free and not bound by a toggle contract. And that at a fixed and fair price.
I hope my tips can help you find an experienced web designer who will create your company website as a valuable marketing tool.
As editor-in-chief, René Klein has been responsible for the content of the portal and all publications by Für-Gründer.de for over 10 years. He is a regular interlocutor in other media and writes numerous external specialist articles on start-up topics. Before his time as editor-in-chief and co-founder of Für-Gründer.de, he advised listed companies in the field of financial market communication.
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