What is craiglist

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The list of the online service Craigslist currently includes Berlin, Düsseldorf, Frankfurt, Hamburg, Hanover, Cologne, Munich and Stuttgart. The long-term goal of the platform is to establish itself as a classified advertising service throughout Germany. To this end, Craigslist plans to gradually expand its website to other cities and regions in Germany in the near future. The suggestions for other cities should come directly from the users. "Online classified ad services have now largely replaced pure print ads," explains Markus Hübner, web expert and managing director of the Brandflow agency, in an interview with pressetext. Corresponding hybrid models that combine print and online areas are also widespread today.

"Craigslist is currently not very well known in German-speaking countries," says Hübner. This is mainly due to the fact that the company has so far limited its advertising activities mainly to the English-speaking area. "But that could soon change with a stronger commitment in Germany," admits Hübner. In this context, better networking is important, which is still largely missing in Germany compared to the USA. "Craigslist's intended entry into the German market is also a clear sign that the German-speaking area has generally become more relevant for such market expansions by international companies," concluded Hübner.

Craigslist's website, which is kept quite simple, serves as a flirt, real estate and job exchange in addition to the usual offers in the form of classified ads. The latter is particularly extensive, with around two million new job offers being added every month, according to the operator. Most of the service can be used free of charge, only job and apartment advertisements are chargeable. These also represent the only source of income for the portal, which was founded as a non-profit company. As Craigslist CEO Jim Buckmaster recently emphasized to Wall Street analysts at a conference, the company is not interested in maximizing profit. Instead, they prefer to help users find cars, apartments, jobs and flirting opportunities.

Craigslist was founded in 1995 by Craig Newmark for the San Francisco Bay Area as a hobby project. In 1999 the company was converted into a privately owned, independent company. In the following years, the web service expanded to several other US cities and began to expand its offering internationally. According to its own information, Craigslist is now active in over 450 cities in 50 countries around the world. With around nine billion page views per month and around 30 million unique visitors, the portal is currently one of the most far-reaching websites not only within the USA, but also worldwide. (pte)