Are there Oreos in Australia
Oreo biscuit: The brand's success began with an argument between two brothers
The world-famous oreo biscuits emerged from a dispute between two brothers more than a hundred years ago.
Basically, Oreo is a revenge copy that then became more successful than the original.
Oreo tells a lot about American economic history.
Oreo is one of the largest and most popular biscuit brands in the world. The company has grown strongly with regional varieties, limited editions and an expansion of the brand to include ice cream. The history of the creation of the biscuit isn't that cute. Because: The biscuit was born out of a rivalry between two brothers, Jacob and Joseph Loose. The two argued so much that they founded rival bakeries. In fact, the oreo was a kind of revenge cookie.
The story begins in the 1890s, decades before the oreo was invented, when Jacob and Joseph Loose opened a bakery together in Kansas City, Missouri. The Loose brothers' bakery flourished, and Jacob, who had a knack for business, wanted to merge with other bakeries in the American Midwest to grow the business.
On the way to number one
He hired a lawyer named Adolphus Green. Through their acquisitions, they created the American Biscuit and Manufacturing Company, then the second largest bakery in the country. Jacob became president, appointed Adolphus general counsel, and gave Joseph a seat on the board.
Running a huge bakery company, however, turned out to be arduous. Over the next seven years, Jacob and Adolphus fought a price war with two other large bakery companies. After those seven years Jacob was emaciated and his health deteriorated. He went to Europe to rest and in his absence Joseph took over the reins.
Two brothers go their separate ways
Joseph wanted to end the price war by joining forces with the other two bakery companies. That was quite a trend at a time when monopolies for goods like oil, tobacco, and sugar dominated the markets. But Jacob vehemently contradicted this in letters that he wrote from his sick bed. From Europe he had little chance of stopping Joseph. In Jacob's absence, Joseph and Adolphus enforced the merger agreement and founded the National Biscuit Company - now known as Nabisco.
When Jacob recovered, he decided to go back to work - but not to the National Biscuit Company. Instead, he found a partner and started a new bakery called the Loose-Wiles Biscuit Company.
After 10 years, Loose-Wiles became the second largest baking factory in the USA after Nabisco. And she had a biscuit that consumers loved. It was called "Hydrox" and had a composition we know today: two chocolate chip cookies with vanilla cream in the middle.
The oreo was Nabisco's revenge cookie
But then competitor Nabisco took a bitter step for Jacob: The company brought out the "Oreo". It looked suspiciously like the Hydrox.
Fortunately for Jacob, the Oreo couldn't get close to its hydroxide at first. The oreo was cheaper and came out as an ordinary cookie. Hydrox remained the favorite with consumers. Nabisco produced the Oreo at a loss. In the years leading up to her death, each brother had a victory: Jacob had the successful Hydrox - and Joseph the bigger company.
Then times changed. The name Hydrox sounded too much like a detergent, not a cookie, to many. Nabisco, the powerful company, seized the opportunity and doubled Oreo's marketing. In the 1950s, Nabisco re-launched the Oreo - this time more expensive than the Hydrox. Marketing as premium products worked. Oreo passed the Hydrox. Nabisco eventually began licensing Oreo for use in other products such as cookies and ice cream, further strengthening the brand.
In the end, Hydrox looked like the imitation oreo, even though this biscuit was actually the original. Oreo became the best-selling biscuit in the world.
This article was translated and edited by Hanna Waegemann. You can read the original here.
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