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In the first ever established outside the USACadillac House"In Munich, Cadillac is also presenting its showroom of the future, which includes a comprehensive digital sales channel with VR elements. Cadillac Europe will either use the digitized channels in the future innovative partners from the automotive retail sector or from other industries operate.

At the same time as its own opening on July 14th, the Cadillac House in Munich will also open its doors for the exhibition Letters to Andy Warhol. Munich is the only place in Europe where this exhibition can be seen.

Letters to Andy Warhol goes back to a collaboration between Cadillac and the Andy Warhol Museum in Pittsburgh / Pennsylvania. The focus is on letters from the archives of the Warhol Museum that have hardly been shown to date and that were written to or by Andy Warhol. Among other things are exhibits from fashion designers Yves Saint Laurent, Rolling Stones front man Mick Jagger and the Museum of Modern Art to see.

"Cadillac House expresses how and where we see our brand today," says Florian Spinoly, Director Marketing, Product and PR Cadillac Europe. The Cadillac House is designed as a public meeting place. From August 9th, various works proposed by "Stroke" will solve the exhibition Letters to Andy Warhol and fill the Cadillac House with new attractions. "Stroke" is Germany's most influential and most successful trade fair for emerging contemporary art and has attracted around 180,000 visitors over the past seven years.

In addition, the Cadillac House will exhibit the works of five largely undiscovered artists as part of a vernissage. Before that, they were chosen as winners by a well-known jury from the artist platform "Talent House", which has 800,000 members worldwide. Invited to participate are talented European artists who reinterpret the Cadillac theme in a style based on Andy Warhol.

The Cadillac House in Munich is located in the Isarforum next to the Deutsches Museum and is open to visitors daily from 11 a.m. to 9 p.m. until August 27. Admission is free.