Who is a developer of smartphones

Galaxy developer: Samsung replaces boss of the smartphone division

Samsung describes the surprising change at the top of the company's smartphone division as “strategic change”. At 52, Roh Tea-moon becomes the youngest president Samsung has ever appointed. As head of development, he was also responsible for the development of Galaxy smartphones in the mobile sector.

The replacement will only take place around four weeks before the presentation of the new Galaxy S20. As the new head of the mobile division at Samsung, he should above all develop strategies and new approaches against the Chinese competition around Huawei, Vivo and Oppo, which are costing Samsung ever more market shares. Roh Tea-moon, who has been employed by Samsung since 1997, is known for making quick decisions on how to respond to innovations and competition in the rapidly developing smartphone business. In the past, he had already made sure that Samsung outsourced larger parts of the production in order to reduce costs, which enabled the company to better compete with the cheaper models from Huawei.

DJ Koh, the former head of the mobile division, will in future be in charge of the "IT & Mobile Communications" division, according to Samsung.

Samsung and Huawei market share are approaching

Samsung achieved a global market share of around 21 percent for smartphones in the third quarter of 2019, but Huawei has moved up further with a market share of 18 percent. Despite the US sanctions, Huawei posted record sales of smartphones last year.

Samsung wants to become a 5G network supplier

At the same time, Samsung has also named Cheun Kyung-whoon, a new president for the company's network division. His aim is to develop the mobile communications infrastructure into an important pillar for Samsung and to gain market share in the 5G sector in particular. Samsung, which is entering the market as latecomers, is hoping for strong growth in the future by dispensing with Huawei as a network equipment supplier.

  • Frank HüberEmailTwitter
    ... has been writing about smart homes, monitors and new technologies since 2000. He completed his studies with a degree in engineering.