When is something considered a background color

The psychology of colors

Did you know that the language of color is conveyed to the brain faster than words? Our associations with colors tend to vary between different cultures and countries, while some are widely recognized and deeply rooted in our biology. Even in nature we are naturally programmed to identify bright colors as a danger, for example in the poison dart frog. In this article, we're going to look at the role colors play in depicting some of the biggest well-known brands, starting with the three primary colors, red, blue, and yellow.

Red makes the stomach growl.

Red is often associated with pain, blood, fire, love, passion, intensity, danger, heat, lust, anger, and sexuality. In parts of Africa it is associated with grief and loss, while in China it is associated with happiness; and worldwide red is associated with communism. One thing we can see from this is that while color itself doesn't change, the emotion it brings does changes. One of the most famous brands in the world is represented with this color. Any ideas? If you guessed Coca-Cola, you guessed right! With its iconic red background and white typography, Coca-Cola has grown to become arguably the most recognizable brands in the world, with an astonishing 94% of the world's population able to identify this product. But what does red mean to you? In this case the red represents power, energy and supposedly stimulates the appetite as well, which makes it ideal for drinks and food. In addition to Coca-Cola, other food and beverage manufacturers such as KFC, Burger King, Nando’s and Pizza Hut mainly use red in their branding.

I am yellow but not gentle!

Yellow, the color of hope, freshness, enlightenment, happiness, kindness, optimism and energy. It's also the most visible color in daylight, especially when paired with a darker color, which is why one of the biggest brands in the world, McDonalds, bears their logo. It draws attention from near and far to its iconic arches. Big construction vehicles like CAT and JCB also use yellow for the same reason: to make us aware of their dangerous machinery. Funnily enough, yellow used on its own can also be eye strain and tired, but that doesn't stop Ikea and Snapchat from using it to their advantage!

Do you feel blue?

Among other things, blue means freedom, freedom, sensitivity, purity, coolness. This color has the greatest importance of all the colors in the world. In China, blue is associated with immortality, and in Latin America, it is associated with sadness, trust and serenity. It is considered to be the least appetizing color, perhaps because of the lack of naturally occurring blue foods. Anyone want blueberry? Blue is associated with loyalty and justice, one reason many police uniforms are blue. The fear of flying affects more people than we think and helps people unconsciously bypass their fear of flying. Some airlines like Lufthansa, United Airlines and British Airways use the color blue in their branding. This exudes a feeling of security and reliability to get you to your destination on time and in one piece! What does blue do for you?


Have you thought about the impact if some of the world's most famous brands changed their color scheme? When choosing a color for your brand, keep in mind that color is only one aspect of your brand. The context in which it is used is also very important! Things like mission, values, and personality should also play a big role in your choice of colors. Next, let's look at orange, green, and purple.