What is your design philosophy

Intelligence and emotion. The philosophy of our design

Represented by the Executive Board: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the supervisory board: Bernd Pischetsrieder

Commercial register at the Stuttgart District Court, no.HRB 19360
Sales tax identification number: DE 81 25 26 315

Did you mean: {{suggestion}}

{{count_search_result}} search results

Unfortunately, no results could be found that match your search query {{searchquery}}.

Make sure all words are spelled correctly.

Try other keywords

Try general search terms.

In a field of tension between tradition and modernity, the designers at Mercedes-Benz are designing cars for the future today. The focus of her work is the design philosophy of sensual clarity as the definition of modern luxury. It embodies the two expressions "hot" and "cool" and thus sums up an essential aspect of the brand - the bipolarity of emotion and intelligence.

Mercedes-Benz vehicles are hot because they make it easy to fall in love: they inspire, touch and seduce. At the same time they are reduced, technical and sublime - cool like something that has never been seen before.

Luxury today means timelessness that goes beyond fashion. True luxury is rare and therefore extremely sought-after. It is less and less about material values ​​and more about emotional, authentic experiences and especially the reduction to the essentials. High-tech in combination with traditional craftsmanship and real enjoyment are increasingly becoming the focus.

The designers at Mercedes-Benz create a world of modern luxury. They always strive for the perfect shape and thereby create living spaces in which customers can experience this modern luxury. This gives every vehicle - whether a luxury sedan, coupé, roadster or compact car - the potential to become an icon.

The six guidelines of the design code

With their design, the Mercedes-Benz designers create highly emotional experiences and positive moments of surprise: joy in the unexpected, the extraordinary, the sublime. With "Unexpected Moments" the designers create icons and their sensual staging.

The aesthetic and creative examination of materials, colors and formal characteristics corresponds to the bipolarity of the Mercedes-Benz brand. Emotion and intelligence are the poles in whose area of ​​tension the designers consciously seek the “harmony of contrasts” and create “stimulating contrast”.

Good design is based on impressive proportions, as they express power, harmony and coherence. “Stunning proportions” are the focus of the work of the Mercedes-Benz designers.

"Freeform & Geometry" is the expression of a sculptural, 3-dimensional surface design: clear, comprehensible basic geometries are the basis of the Mercedes-Benz design and are perfected by sensual, sculptural surfaces.

With “Significant Graphics”, the Mercedes-Benz designers make precision, refinement and high-tech a visual experience. They are in an exciting interplay with the sensual forms. Cleverly designed, precise details thus set accents in the sensual, sculptural vehicle body.

A sensual experience - body-like, tense, muscularly modeled forms as well as natural stimuli, haptic materials, colors and moods create “natural attraction”.

Mercedes-Benz Concept IAA (Intelligent Aerodynamic Automobile)

Futuristic and innovative design in the interior of the smart forvision.

Design study Ener-G-Force. The basis for the implementation was the draft of a police car of the future for the Los Angeles Design Challenge 2012

smart fourjoy: the compact four-seater with electric drive is the harbinger of a new generation of smart

Mercedes-Benz Vision Tokyo

Mercedes-Benz Concept GLC Coupé

How did Mercedes-Benz manage to become a leader in design again?

The design of Mercedes-Benz has developed from a classic to a modern luxury. This became visible through the design philosophy of sensual clarity, which expresses the bipolarity of intelligence and emotion. As a result, the brand was rejuvenated and the Mercedes-Benz design has once again become trend-setting.

In addition, the designers were brave and created new shapes that no one expected, but which adequately reflect the innovative status of a car. As a result, Mercedes-Benz has shown that you can inspire with avant-garde ideas and still be true to the spirit of your brand.

Which is more important, design or technology?

Nowadays, design makes all the difference as cars are more and more similar technically. Nevertheless, a vehicle has to be emotional and intelligent. The design philosophy of sensual clarity brings an essential aspect of the Mercedes-Benz brand - the bipolarity of intelligence and emotion - to the point. For the designers, it's about pairing aesthetics with functionality and design with technology. If this does not succeed, there will be no lasting relationship between the product and its owner. Consequently, good design always means good functionality.

Is a vehicle the result of the work of a designer or the whole team?

A large team of different experts is always behind a product as complex as the automobile. The designers work closely with research, development and production departments, coordinate vehicle dimensions, material concepts and manufacturing processes and thereby also ensure producibility. Technical and legal requirements are sometimes not immediately compatible with the visions of the designer, which is why the ideas must constantly be critically questioned from different perspectives, new solutions must be developed and these must be discussed and coordinated with project partners in the development and production areas.

Is it more difficult to design a sports car like the Mercedes-AMG GT or a sedan?

Designing a car is always challenging, but every design process is fun and every “implemented” car design is a great success. You watch how the idea grows, develops and continues to develop. The motivation of the entire team is important, because if the designers enjoy their work, they will deliver the best design, regardless of whether it is the GT or the C-Class sedan. Nevertheless, a sports car is fundamentally easier to design: a long hood, a greenhouse set far back, the car sits on the rear wheel, these are very typical Mercedes sports car proportions that result from the drive concept.