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Data protection notice

(1) General information on cookies

Cookies are small text files that are used by many websites around the world and in Germany. Cookies are created during your visit to our website and stored on your hard drive by our server. Our cookies do not contain any personal information. Cookies stored by our servers can only be read again by us and no third-party website. Most browsers are set so that they automatically accept cookies. If you do not want to use the advantages of cookies, you can deactivate this function in your browser. Please note the individual setting options of your browser. Of course, you can also view our website without cookies. However, this can lead to functional restrictions on our offers.

(2) Legal basis

The legal basis for our handling of your personal data for the provision of our website is our legitimate interest in each case. As part of the necessary balancing of interests, we have weighed your interest in the confidentiality of your personal data and our interest in the provision of this website (including its functions). Your interest in secrecy is withdrawn in each case.

(3) Conversion tracking using third-party providers

Third-party tools are used on this website for analysis purposes. These tools measure the effectiveness with which users are addressed by advertisements (so-called "conversion tracking").

If you click on advertisements from a third-party provider named below, a conversion tracking cookie will be placed on your computer. If you now visit a certain website, the third party provider and we can see that you clicked on the ad and were redirected to this page. This enables us to collect data that is important for our advertising measures. We may find out the total number of users who clicked on an advertisement, the duration of the visit, the operating system, the device model, the location, the payment processes carried out and the range of functions that mobile apps were used. We are not given any personal information about the identity of the user.

If you do not want to take part in this conversion tracking process, you can refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies. Use the "Do not track" option ("DNT") of your Internet browser, for example.

We work with the following third-party providers in the context of conversion tracking:

  • bing Ads Conversion Pixel
    Further information on data protection and cookies from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA can be found here.
  • Ligatus Conversion Pixel
    Further information on data protection and cookies from Ligatus GmbH, Hohenstaufenring 30-32, 50674 Cologne, can be found here.
  • etracker
    Further information on data protection and cookies from etracker GmbH, Erste Brunnenstrasse 1, 20459 Hamburg, can be found here. The collection and storage of data within the framework of etracker can be objected to at any time with effect for the future.
  • Outbrain Conversion Pixel
    Further information on data protection and cookies from Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, can be found here.
  • "DoubleClick by Google" (Accuen Conversion Pixel) / Google Adwords Conversion Pixel
    “DoubleClick by Google” is a service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). "DoubleClick by Google" uses cookies to present you with relevant advertisements. A pseudonymous identification number (ID) is assigned to your browser in order to check which advertisements have been displayed in your browser and which advertisements have been viewed. The cookies do not contain any personal information. The use of the "DoubleClick" cookies only enables Google and its partner websites to place advertisements on the basis of previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. A transfer of the data by Google to third parties only takes place on the basis of legal regulations or as part of order data processing. Under no circumstances will Google combine your data with other data collected by Google.
    You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that you may then not be able to use all the functions of our website to their full extent. You can also prevent the collection of the data generated by the cookies and related to your use of the website and the processing of this data by Google by downloading and installing the browser plug-in available under the following link under the "DoubleClick" deactivation extension . Further information on data protection and cookies from Google can be found here.
  • Twitter conversion pixels
    Further information on data protection and cookies from Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be found here.
  • Seeding Alliance Conversion Pixel
    Further information on data protection and cookies from Seeding Alliance GmbH, Lichtstr. 25, 50825 Cologne, can be found here. The data collection and storage by Seeding Alliance can be revoked at any time with effect for the future.
  • LinkedIn conversion pixel
    Further information on data protection and cookies from LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found here.
  • Pinterest conversion pixels
    Further information on data protection and cookies from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland can be found here.
  • ORACLE ELOQUA
    Further information on data protection and cookies from ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich, can be found here.
  • Sizmek Conversion Pixel
    Further information on data protection and cookies from Sizmek, Inc., USA can be found here.
  • Facebook conversion pixel
    Further information on data protection and cookies from Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA can be found here.
  • Aumago retargeting pixels
    Further information on data protection and cookies from Aumago GmbH, Neue Schönhauser Str. 20, 10178 Berlin, can be found here. Users can either delete cookies directly in the browser at any time, manage cookie preferences at www.networkadvertising.org/choices/ or switch off Aumago cookies at www.krux.com/krux_privacy/consumer_choice/.
  • Quantcast Conversion Pixels
    Further information on data protection and cookies from Quantcast Deutschland GmbH, Leopoldstrasse 23, 80802 Munich, can be found here. Users can switch off cookies from Quantcast at any time at www.quantcast.de/opt-out.
  • Revive Ad Pixel
    Further information on data protection and cookies from Revive Software and Services BV, Jonkersvaart 36, 9366 TC Jonkersvaart, The Netherlands, can be found here.

(4) Other tools for marketing and optimization purposes

We also use the following tools for marketing and optimization purposes:

Google Adwords Remarketing Pixel
Using the remarketing or "similar target groups" function of Google Inc. ("Google"), we can target visitors to the website with advertising by placing personalized, interest-based advertisements for visitors to our website when they visit other websites on the Google display - Visit the network. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses so-called "cookies". For this purpose, Google saves a small file with a sequence of numbers in the browser of the visitors to the website. This number is used to record visits to the website as well as anonymised data on the use of the website. There is no storage of personal data of the visitors to the website.

If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take previously accessed product and information areas into account. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: www.google.com/settings/ads/plugin/. Alternatively, you can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there.

Further information on Google Remarketing and Google's data protection declaration can be viewed at: www.google.com/privacy/ads/.

Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tags via one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager.

Use of Google Analytics
We use Google Analytics, a web analysis service from Google Inc. (“Google”), on our website. Google Analytics uses so-called "cookies", text files that are stored on your device and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating the IP anonymization, however, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions on our website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install from: http://tools.google.com/dlpage/gaoptout?hl=de

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Deactivate Google Analytics

We continue to use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you do not want this, you can deactivate this via the ad settings manager https://adssettings.google.com/authenticated?hl=de.

You can find the data protection information for Google here: https://policies.google.com/privacy?hl=de

Quantcast remarketing pixels
Quantcast provides us with a service for user measurement and advertising purposes. Using Quantcast Remarketing, we can target our website visitors with advertising. Quantcast associates the information about your website visit or your app usage with a unique identifier (your cookie ID), not with your name, email address or telephone number. You can find more information in the Quantcast Privacy Policy. You can decide against advertising and data collection by Quantcast at any time: www.quantcast.de/opt-out/

Further information on Quantcast and the Quantcast data protection declaration can be viewed at: www.quantcast.de/datenschutz.

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