How can I start learning marketing
Online Marketing Made Easy: A Step-by-Step Guide
Do you know who Chandler Bolt is?
If you're already an online marketing nerd, like me, then you probably know him.
However, if you're one of the other 99.9% of the world who aren't completely crazy about that "internet marketing thing", you've probably never heard of this guy.
So what the hell is he doing at Business Insider?
(Here is the full story about BI)
How did he get in there?
Is he rich or what? Yes. Yes indeed.
That's the beauty of online marketing.
This 21 year old boy made hundreds of thousands of dollars on his kitchen table.
You don't need fame, magazine interviews, talk show visits, or acting classes (you know, starring in a blockbuster movie).
Even if you have no idea who Chandler Bolt is Not only has he made tons of money, but he's also helping others do the same.
His company, Self-Publishing School, helps people publish books on Amazon and make a living from it.
If you are an introvert then this is a good reason to celebrate!
Less than 20 years ago, extroverts had a much better chance of getting rich and successful.
Why? It takes a lot of networking.
You had to hire employees and build a large company, or have careers in art, music, film, etc. so everyone in your industry would know you.
Although relationships still play an important role, these days you can maintain them right from your couch.
(or from the living room, like mine)
As a single person, you can build a large company from the comfort of your home, after work, during your lunch break, and on the weekends.
I don't think I'm exaggerating when I say that Oonline marketing is your chance for a dream life.
Trust me i need to know 😉
I want you to enjoy your work as much as these guys and I do. So today I'm going to introduce you to the world of online marketing.
Note: Even if you already have extensive knowledge, you can still learn a lot from the following examples.
If you've read my guide on digital marketing, you already know that it means something else.
Not every digital marketing campaign can automatically be equated with the efforts of online marketing.
According to TNMedia, online marketing is“... any instrument, strategy or method to promote the company name to the public. Advertising can take many different forms, and some strategies focus on subtle messages rather than clear advertising. "
Would you like the very simplified form of it?
Online marketing is every effort on the internet to get your business known and reach people.
Essentially, all you do online is to get in the spotlight and get people's attention so that they can hopefully buy something from you at some point.
There are seven major sub-categories of online marketing that I want to cover here in this guide.
We already have over Search engine optimization (SEO) spoken and I showed you all the important aspects.
Besides SEO, there is that Search engine marketing (SEM)which is simply the paid version of SEO.
Marketers pay for advertising to be shown in Google's search results and hope that the traffic or, better said, interested people (= leads) will be directed to the landing pages of their products.
Then there is thatC.ontent marketing, where marketers try to create valuable media and content and distribute it to potential future customers. This is the nice version of online marketing, where you try to get guilty customers to buy.
Of course you already know thatSocial media marketingwhere you use one or more social media channels to engage and relationships with customers and then sell your products and services to them.
Pay-per-click advertising (or PPC) is similar to search engine marketing, but is not limited to Google and its competitors. Most social networks give you the option to create ads and of course incorporate them into their feeds so that you pay for clicks to your website.
Affiliate marketing is a type of referral marketing in which you share your profits with co-marketers in exchange for mutual advertising for the respective products.
And finally there is that Email Marketing, which is already old school, but still one of the most efficient channels. As soon as your customer gives you permission to contact them, you can always send an email in which you offer them added value and ask them to buy something when the right time comes.
You can already imagine how extensive online marketing really is, since you know how much space each of these categories takes up for itself.
I mean, just think of the many social media platforms that you can spontaneously name.
Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, Youtube, Periscope, LinkedIn, Meerkat, Blab, Reddit, StumbleUpon ...
I think you already know what I mean.
I want you to have a good understanding of all of these categories, like in our beginner's guide, and yet not drown you in the vast amount of information out there.
That's why I'm going to show you an example in each category of someone who knows their niche, along with a few great points to get you started.
On your marks, get set, go!
SEO - search engine optimization
It goes without saying that I think thatQuick Sprout is one of the best SEO sites out there (I think we are special).
Our advanced guide to SEO alone has been shared thousands of times.
Instead of bragging around endlessly, I want to show you a true SEO luminary. Someone who has worked for us at Quick Sprout for quite a while.
Not only because he has all the SEO skills you need, but also because he is totally undervalued.
Every time I read an article like “15 SEO Gurus You Should Know in 2015” I am amazed that it is not on the list.
Brian Dean, aka Backlinko, may not be particularly present, but if you google SEO you will most certainly come across him.
Outperforming strong sites like Wikipedia, Forbes, and Copyblogger, he dominates the SEO industry with his extremely long case studies by providing actionable step-by-step instructions that will improve your SEO skills.
(The search result ‘Backlinks’ is in place 1 AND 2 for “How do you get backlinks”)
The great thing about this blog is that it really shows you how to implement good SEO practices that actually workand not just summarize SEO news like Search Engine Land and others are doing.
As I mentioned in one of the previous guides in this series, SEO is the process of optimizing your online content so that a search engine likes to position it at the top of search results for a specific keyword.
Brian is one of the best resources to learn from on the internet.
For example: Brian recently published an article called "How to Get Backlinks Using Guestografics".
Here he is doing two things.
1. He shows you results that prove itthat this strategy works.
2. He will show you detailed steps that you can follow to get it to imitate.
As a case study, he takes someone he has helped apply this strategy in their niche.
You see the results and can just scroll down and read on. In this case the steps are as follows:
- Step 1: Create and publish a (really good) infographic
- Step 2: Find people who are interested in your infographic
- Step 3: See if they are interested in your infographic
- Step 4: Make Sharing Your Infographic A Child's Play (AKA, “The Bribe”)
- Step 5: Include a link in your introduction
Easy right? So what's the catch?
It's hard to do. It takes a lot of time.
And that's why not a lot of people do it. Be one of the few and you will succeed.
Just look at this backlink we received a month ago for a Quick Sprout infographic:
(You can see it here)
Do you need more evidence?
Take a look at the Backlinko blog. Here you will only find about 30 posts that have been published in the last 2.5 years.
If Brian's SEO didn't work, he wouldn't have made Backlinko so successful, with over 100,000 monthly readers, 100,000 email subscribers and such a strong brand reputation. And that with just 30 blog entries.
The following 3 blog posts are the best to get started:
SEM - search engine marketing
Search engine marketing is the affordable cousin of SEO.
Instead of optimizing your content and promoting it a lot so that it will eventually be at the top of the organic search results list (which can often take a few months, even if you get everything right), you can also focus on your way to the top numbers.
Since 50% of all clicks go to first and second place in the results list, a lot of people would certainly visit your site, but you also have to pay for every single click.
The price depends on the keyword you want to be displayed for.
The keywords that people are often looking for have more competition and are therefore more expensive.
Some keywords can cost a few hundred dollars per click.
$ 500 for a single click!
While it's a great strategy, it is toojust, when you direct your advertising costscan bring it back in.
Companies frivolously spend thousands of dollars on Google AdWords because they can't get the money back.
To be successful with SEM, you must offer a paid product or service.
If you're still at the stage of producing free content to build an audience, don't waste your time on SEM. You will run out of money faster than you can spell S-E-M.
Fortunately, avoiding the mistake of paying for worthless clicks isn't that difficult.
You can set the conversion goals of your campaign and in this way understand exactly who is buying something because of your ad. So you always know exactly how much money you are spending and how much you are making.
Google published a few case studies of customers who spent a hundred thousand dollars on Google AdWords and made an even better profit.
Your return on investment (ROI) is often higher than any investment in stocks or real estate - 5, 10, and even 20 times what you spend.
A great source to get started with Google AdWords is Jerry Bandfield. It doesn't matter whether you run an established company or you're a single entrepreneur sitting on your couch.
Jerry makes a living as a full-time teacher at Udemy. He often makes $ 30,000 a month or even more.
The reason for this extreme increase in sales is Google AdWords.
Prior to his career as a solo entrepreneur, Jerry had a one-man advertising agency helping businesses with SEM. Once he had a few courses ready to sell, he started using his SEM skills for himself.
Take a look at his results:
That's a 4,700% ROI and shows just how influential Google AdWords can be.
It gets even better. Jerry teaches everything he knows, and most of his shorts are free. The best course to learn about Google AdWords is its free course on Youtube.
Everything you need to know for your first campaign will be explained to you in 3 hours.
The lessons in this video are more than enough to get you started. And if you want to go one step further, you can simply buy the Udemy course, which includes over 9 hours of videos, detailed instructions and guides.
Pro tip: When you buy the course, check out Jerry’s website for a voucher that will cost the course just $ 25 instead of $ 300.
Jon Morrow is a master at the content craft. After getting annoyed that great content often gets low traffic and exposure, he started helping people change that.
His blog, Boost Blog Traffic, boasts over 500,000 monthly readers.
As I taught you in the previous guide, content marketing is about To provide your readers with relevant added value in good time.
First of all, you really need to know what you are doing and Jon did his homework. His blog is making a six-figure profit.
He makes more in a month than many people in a year. So you can assume that he knows something about online marketing.
He did all of this with just his voice. Jon is paralyzed from the neck down.
When it was clear that marketing should be the main topic of his blog, he knew that if he shared the lessons he had learned from building the blog and other businesses, he could draw readers.
But he also knew that he would get even more fans and possible customers, when he teaches people how to implement the procedures he used to make his businesses so profitable in such a short amount of time.
Similar to Backlinko, it breaks down the marketing tactics step-by-step with screenshots, results and detailed howto instructions.
Very specific instructions are rare in any industry and if you can take people by the hand to explain everything from A to B to them, then you can build a loyal following.
Also, Jon often invites guests to share their best practices so you can learn other angles of online marketing, such as how to build relationships, and use Google Analytics or email marketing.
One way to learn all it takes to create great content is by yourself To look at Jon’s writing style.
Take this introduction as an example.
Jon coined a whole new phrase that he introduces to his readers. He distances himself from his readers by talking about "them", even though each reader knows that he or she is meant personally.
Then he explains his expressions and compares the usual problems of a blogger to an illness. Everyone wants to know how to cure diseases! It creates a huge curiosity and the reader is immediately captivated.
Another way to learn from it is to read its content, or better yet, read about content creation. Three good articles to get started are:
Content comes in many more forms than just articles. If you want to learn more about other content, check out my content marketing guide.
Social media marketing
Social media is a beast. The industry is huge and its rate of growth scares even me.
There are hundreds of social media networks out there now.
This topic deserves its own guide, but if you want to be successful with social media (and you MUST do that in the long run),then your best choice for a one stop shop is Gary Vaynerchuk.
Gary is extremely successful on all platforms, has written 3 New York Times bestsellers (2 of which are just about how to use social media for your business) and is the head of the largest media agencies.
He's successful on Twitter because he's funny and connected to a lot of people. He has amassed 1.18 million followers on this platform.
On Youtube he has success with his #askgaryvee show, which is published every working day.
Then there is his Facebook page with over 400,000 likes, his Pinterest board with 15,000 followers and of course he can't leave out Instagram, where he has another 160,000 followers.
In total, 2 million people follow all of his steps. If you follow him, you can learn the art of social media from him.
One of his best lessons is that Content is always context dependent.
He says “content is king, but context is god” which means if you don't respect the context of each platform, you will not succeed.
Example: I could have posted this blog entry as a Facebook status update, but would that have made sense? No. Nobody looks at long content on Facebook. There are blogs and YouTube for that.
Twitter's video platform, Vine, is extremely popular.A lot of people have failed to get a lot of followers because they posted the wrong content.
(The top Vine stars know what works)
If your viewers only pay you 6 seconds of attention, then your desire to excite them should be strong.
There are only 2 types of Vine accounts that will always do this: musicians and comedians.
Check out the list of top viners and you will see that 99% of them are comedians making short, funny videos.
Instead of seeing social media as a sales channel where you re-use the same content on one platform for all other platforms, tryTo tell stories that do justice to any platform.
Since Gary is also a good speaker, you can learn a lot about social media from his presentations on YouTube.
However, Gary isn't the only social media genius. So here are a few other resources to help you learn how to be successful on the different platforms:
Pay per click advertising
Pay per click advertising (or PPC) is exactly what the name suggests. You pay for every click you get from an ad.
It sounds a lot like SEM, doesn't it? That's because it is like that. While SEM is just a type of PPC advertising (and a very special one), there are many platforms that offer you PPC campaigns for your target audience.
Twitter does it, LinkedIn does it, YouTube does it and, recently, Instagram also introduced ads.
The most popular platforms for PPC advertising are Google AdWords and Facebook.
You can easily post an ad on Facebook that looks just like a status update.
Then you can select a target group, e.g. women in Austin, between 32-45 years old, who like Jon Bon Jovi (yes, it is so specific).
Finally, you set a budget based on the amount you want to pay per click.
Your ad will then be shown to the target audience in their news on their computer or mobile.
You can also place ads in the sidebar.
When people click on your ad, they'll be redirected to your page, which can be part of your Facebook fan page or another URL that you specify.
Here's how you can get people to buy your product, read your content, or, as in this example, sign up for a free webinar:
(Grant knows how Facebook ads work)
The good thing about PPC is that it isfits seamlessly into the flow of the respective platform.
Ever since marketers started doing more advertising, consumers have been trying to avoid this advertising.
Because in 99% of all cases this is simply not relevant.
Which student wants to see adult diaper ads? None!
Marketers can and must be much more sophisticated with PPC.
The ads appear during the natural "scrolling through the Facebook newsfeed" process, and are much less noticeable.
With precise targeting, you can now also ensure that your ads are really seen by potential customers.
A top online resource is AdEspresso. They offer software that merges with Facebook's rather complicated ad manager.
(Jerry Banfield also helps people with Facebook ads)
The good things are hidden in the blog, however. There is a beginner's guide to Facebook ads that is really useful.
Here are some other great articles and resources to help you start your first Facebook campaign:
You can't spell affiliate marketing without Pat Flynn. In reality, of course, you can, but you shouldn't learn without him.
When Pat founded Smart Passive Income in 2008, he was just beginning to familiarize himself with selling information products online. His first product, Green Exam Academy, a course he created to help people pass the LEEDs test for architects, has sold well.
He wanted to know more about the concept of passive income, with which you can earn money without actively working (after an insane amount of work in advance, of course).
Given his most recent income report, he has managed to learn quite a lot:
Affiliate marketing is its greatest source of income.
But what exactly is affiliate marketing?
Imagine you know a great pizzeria. You know the owner, Luigi, and you often order something.
Of course you tell your friends about it.
When your friend Tim goes to the pizzeria, he mentions your name and buys 4 pizzas for his friends.
The next time you go, Luigi says: “Your friend bought 4 pizzas because of you! It's the biggest order I've had in the whole week! Thanks. Here's $ 5 for recommending me! "
You have just completed your first affiliate marketing sale.
Apart from the fact that it usually doesn't work the same way in real life, especially since a pizzeria whose largest order is 4 pizzas doesn't survive that long.
Do you know where that happens all the time? Online, on the Internet.
Amazon is a great example.
When you sign up for the membership program, you can create a link for each product page.
You can then embed this link on your blog or send it to your friends to whom you would like to recommend the product. If they click on the link and buy the product, you will get a small commission from Amazon because you recommended the customer.
For the past 7 years, Pat has built the best online resource for affiliate marketing information. Some great articles are:
Let me introduce you to your new best friend if you want to learn about email marketing.
Meet Bryan Harris, Founder of Videofruit.
Do you know that when you just complain all day until you meet your best friend and she tells you: Shut up. Stop complaining and do something instead!
This is Bryan.
In the past 2 years he has grown his blog from a $ 0 to a six-figure $ company. His last course brought in $ 220,750.
He originally worked as a freelancer for big brands like HubSpot and KISSmetrics until he eventually started focusing more on teaching.
He says his company's greatest asset is his email list.
In 2014 he grew his own list from 0 to over 10,000 subscribers and has now doubled that number.
(That's a lot of emails)
Many online articles teach you "How to Write Better Email" or "How to Promote Anything". In order to send these emails, you first need a list of people to send them to.
This is what email marketing is all about. Direct communication with your target group and with customers.
This puts a lot of social media platforms to shame when it comes to user retention and it's a great way to sell products and services.
Remember the day you changed your phone number. That probably wasn't that long, was it?
And now, remember the last time you changed your email. Hmm, never?
Changing the email is utter suffering, so an email address is a really valuable contact.
Bryan isn't the only one who escaped his job by building an email list. But he's the best to show you how to do it.
He has a fully fledged "How to Get 10,000 Subscribers" course, but beginners should read these 3 articles first:
Marketing online is real. Of course, people like Chandler are the exception, but thanks to the power of the internet anyone can become financially independent.
No more treadmills from 9 a.m. to 5 p.m.
No more fear of losing your job.
But that's easier said than done. Even if you do everything right, it is difficult.
Online marketing is no different. To move forward, you have to start first.
I hope that my step-by-step instructions can help you with this.
What kind of online marketing do you like best? Are you in the process of building a company? What kind of marketing do you want to learn next? Tell me in a comment!
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