Why haven't you sold 99designs yet?
The 4 reasons to sell your products and services online
In this episode of my Unternehmer.FM podcast, we talk about the four reasons to sell your products and services online.
I would like to talk to you about the four most important (business) reasons why you should definitely market and sell your services and products online.
Why? Well, I've had quite a lot of feedback from podcast listeners and visitors over the last few weeks and months www.christiangursky.com get who say
"Yes, Christian, I can see that your‘ online entrepreneurs ’are doing this very successfully. But I still need the last push to do that. Christian, give me that last push! ”.
And I thought I would make a contribution to it because the emotional motives - apart from the fact that doing online marketing, for example - has already been discussed everywhere.
[Tweet "Here are 4 underrated reasons to do #Online Marketing"]
But I rarely looked up the business motives on the Internet. Therefore, as I said, I would like to discuss with you the four most important business reasons for selling your services and products online. And I hope to use it to reach those of my podcast listeners who, like me, are very mind-controlled and also need rational reasons to deal with a topic like online marketing.
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More about the sponsor of this episode
At 99designs you get a design that you will love. Regardless of whether you need something for your Facebook page, your podcast or your business card, you can place practically every conceivable form of design assignment there. It's quick, you have access to a huge database of service providers and designers who work for you, and you get a really reasonable price. The best thing, I think, is that they give you a 100% money-back guarantee if you are not satisfied. I myself love and use 99designs and have always been very satisfied with the result. Click here and save EUR 85 on your first order.
So why does it make sense to market and sell your offers online as well?
Well, imagine you're a hairdresser and you've just opened a hair salon. It's nicely decorated, you're motivated, the pots and pots with the creams and shampoos are well filled, and when you walk into your shop - if you were to walk into it - you would immediately notice that an enthusiastic young entrepreneur was approaching has started.
The only problem now is who knows your shop?
Well, your mom and dad will know him and all of your friends and acquaintances whom you told about the opening. Otherwise, you only have the chance to gain walk-in customers, i.e. people who spontaneously or accidentally walk past the shop that you have recently rented.
It's totally different online. The Internet is digital, which means that you basically have no friction losses for your message, and you can theoretically reach the whole world with one or two mouse clicks.
You have a huge reach if you put your website on the net and actively market it.
Reach is also the big difference between online marketing and traditional marketing, because online we can move so many things and, above all, spread our message so quickly to 10, 20, 300, 1,000 people at the same time. Not just through a podcast like this one, but also, for example, in social networks or through email marketing.
For many who need reach because they don't have enough sales and customers for their performance and capacities, reach is really important. And online this range is also significantly cheaper. That means, if you want to make more people aware of you and your offers, in my opinion you cannot avoid online marketing in today's world.
The second point that I find important from a business point of view is flexibility.
Because sales is also about getting feedback from prospects, customers and former customers. Especially on the point of what is not going or did not go so well.
And if you are doing a marketing campaign offline - now imagine you are placing advertisements for your hairdressing salon in the local newspapers or renting the billboards at the bus stops - then you rent these billboards for a month, two months, three months.
And if you notice that this advertisement is not working or that maybe there is even a typo in it, there are always posters with really blatant typing errors that I walk past, then you cannot change that from now on. You have just paid for the billboard or the advertisement in the newspaper for a certain period of time, and that is how long the advertisement will appear there according to the rule. And of course it's annoying when you realize that you could do something better.
You are flexible in online marketing. You simply have to go to your website, log into the internal area as administrator or operator of the website and you can change the typing error. You can also change entire lettering, i.e. headings or text passages. You can change photos. You can change the Facebook cover if you think it will get more people to like it. You can change your Twitter stream completely, you can delete old posts.
I could go on forever ... You get my point.
You see, the flexibility online is practically infinite, and offline, when you advertise, you are often tied to what you have published there because you pay for reach or visibility. In my opinion, flexibility is a great business argument, especially when you notice that you have built in minor errors and mistakes, and you can change them immediately.
You can also test.
For example, you could juxtapose two different websites and see which one works better. You can't do that at the classic German bus stop. You can't let the ladies show the billboard, and when a gentleman looks at it, it changes automatically. That will not do. So flexibility is often not available offline, online it can be reached with two or three finger clicks on the keyboard.
The third point is the cost.
Running a website these days costs practically nothing. If you pay 60 euros a year for your web space, you are well on your way.
It's different offline when you sell offline, you have to print flyers, print business cards, you are out and about, you go to networking events, you receive prospects in your office, you make coffee, you hold up a coffee machine, you hold up chairs, you hold an office.
All of this is nothing but costs.
And online you hardly have any costs, because you can design everything yourself on your website with the appropriate software. In other words, the cost pool that your business bears is much smaller.
I think I told you about it in my podcast:
During my time as managing director of real estate sales, we had a fantastic office. It was an office that was cut like a piece of cake. And the long side, where the almonds are usually at the back of the piece of cake, that was the window front. So I was able to get up from my desk and had a 90 ° view over Düsseldorf. I saw the planes take off at the airport, I could see the churches in the old town, I could look down Grafenberger Allee. One day I saw two trams collide and what a hustle and bustle it was.
But these were all costs that we first had to earn and that were immediately gone on the first of the month in the form of rent and advance payment of utilities.
It's different online, you don't necessarily need a shop.
And the fourth point is that you basically have margin when you go online.
We can now talk for a long time about the business terms revenue, contribution margin, margin, gross profit - whatever - I don't want that at all.
I use the term margin because it has a certain generality in linguistic usage, namely the difference between what you take in and what you spend, that is your margin.
And because you have such low costs online and on the other hand you have such a wide reach, as we have just discussed, your margin online is also huge compared to offline.
Take a grocer like you see him on every street corner. If you have a return on sales of one to two percent in the grocery trade, i.e. you keep one to two percent money left over from every euro you earn, then you are doing great in the grocery trade.
On the other hand: online, in online marketing and in online business, the margin on digital products is almost infinite.
As I said, you have the fixed costs for your website and you pay the shopping cart and the e-mail provider with monthly costs, but the big rest, 80, 85, 90 percent of your sales are margin. You see, taking care of selling your own services and products online makes a lot more sense than doing it offline.
And now it comes: Especially if you are self-employed or only run a small (financially weak) business, online is exactly the way you need to sell yourself and your services.
Does that also apply to offline businesses?
But I often get to hear, “What do I do with my classic offline offers? That doesn't work online. "
I would like to introduce you to a term that I "Media break”Call.
It says that you are not online your achievements have to sell.
You can also market a meeting or a telephone appointment online. Or, if you're the hairdresser, you could sell a booking online for a seat or appointment slot in your shop.
Then a media break happens, that is, people either pick up the phone, physically or haptically, they pick up a phone on their desk and call you, that's an offline activity. Or they put on their jackets and shoes, take the umbrella and run to your hair salon. That is also totally offline.
That is, if you think about online marketing and do something classic offline, don't think about collecting the money online when thinking about online marketing, but think about it, to book an appointment online.
The goal online for offline business is to book appointments so that there is a media break and the customer and prospect do something in the real world that has been triggered online.
Conclusion: Even as a purely offline business, not just as the owner of an online business, an online sales funnel will help you reach your target group much faster and easier and save massive amounts of money. Ergo: to produce margin.
If I haven't made it in the previous episode of Unternehmer FM and haven't made it yet, that should convince you to market your online as well as your offline business online.
In the next episode I will also mention an exciting practical example from my own past that should ultimately convince you completely.
Actually, there is now only one question left, the four business reasons are convincing in my opinion:
How do you properly sell your services and products online?
This question has also been asked an incredible number of times in the past few weeks and months. And I see good and bad examples in my network, among my Facebook friends, among my e-mail readers, among my podcast listeners.
I have also summarized the whole topic of sales funnels and online sales in a PDF, where I explain five steps to you, how you set up such an online sales funnel.
Download my maker memo
In it, I will show you the 5 steps that you have to take in order to build up a consistently high demand from well-paying customers so that you no longer have to worry about sales in the coming months.
In it you will find, among other things, three questions that your customers would never ask you, but which you have to answer if you want to sell something.
Make your business easier!
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