What is fashion management and lifestyle business

Fashion Management degree

What is fashion management? What do you do for a living after graduation? Here we explain to you what the course is all about, which requirements you have to meet and at which universities and academies you can study fashion management everywhere.

Fashion - that is, fashion - is a huge branch of the economy. There is a lot of work behind the glamorous facades of the brands. Because in order for the fashion to be sold in stores or online shops, it doesn't just have to be designed. No, trends have to be examined, concepts drawn up, budgets calculated, designers commissioned and advertising campaigns planned. Of course, the goods also have to be produced and delivered. And that season after season, trend after trend.

You see - there is a lot going on here. And this is exactly where fashion managers come into play. You work for fashion companies, for example for brands like Esprit, H&M, Hugo Boss or clothing manufacturers and other lifestyle companies as a product manager, brand manager, in purchasing and sales or as a marketing manager - the list of possible jobs is long.

Precisely for this reason there are courses called Fashion and Product Management, Fashion and Retail Management, Global Brand & Fashion Management or Business Administration with a focus on Fashion Management.

Study tip


The AMD Akademie Mode & Design offers you an exciting portfolio of courses such as "Fashion and Production Management", "Fashion and Design Management" and "Fashion and Retail Management". You can find more details in the information material.

They are very closely related to Fashion management coursessuch as fashion and design management, fashion, trend and brand management or brand management. The difference between a fashion management degree and a fashion management degree is sometimes just the German or English name: being in it does the same thing! But watch out: some universities prefer to call their fashion management courses Fashion Management because some of the lectures are in English!


Also, check out related degree programs if you're looking for fashion management. A Fashion management studies basically offers the same career prospects. It can be similar, but somewhat different, in the Textile management studies approach. Textile courses not only focus on clothing, but also on textiles in general.

Anyone who wants to deal with particularly high-priced brands will find the Luxury Management Studium probably his dream degree.

Everything you need to know about studying fashion management

Fashion Management - those are two words and that illustrates quite well how two subject areas are combined in this course of study.

For one thing, you will learn everything about fashion! Typical questions can be:

  • What are the special features of the fashion industry?
  • How important is fashion in our society?
  • How are trends determined?
  • What materials are there?
  • How does international clothing manufacturing work?
  • How do you manage space in clothing stores?
  • How do you create a lifestyle marketing campaign?

It's all very exciting, without a doubt. In order to understand all of this in depth, you also need basic business knowledge. And that brings us to the word “management”. Studying fashion management means embarking on a business administration-based degree that conveys business management content as well as fashion know-how. So there are also economic issues on the schedule.

Typical course content in the Fashion Management course:

Fashion themes

  • Importance of fashion
  • Material science
  • Fashion marketing
  • Brand and brand management
  • Space management
  • Technologies of the fashion industry
  • Fashion design, drawing, creative work

Management issues

  • Corporate governance
  • Accounting
  • Controlling
  • Human resource management
  • marketing
  • distribution
  • logistics

Because you should be ready to start your career after your studies, you will also have courses during your studies that strengthen your soft skills. Project management, moderation, presentation or English are typical subjects that appear on many timetables.

Note that this is an excerpt from possible course content in the fashion management course. You can find the specific modules in the curricula of the universities.

Suitable universities for fashion management

To be able to apply, you have to meet the formal requirements. But personal requirements also play a major role in the success of your studies.


  • General university entrance qualification (Abitur) or subject-specific university entrance qualification
  • Fachhochschulreife (technical diploma)
  • Alternatively: Master's degree (→ More on the topic: Studying fashion without high school diploma)

Since the Bachelor of Fashion Management is mainly offered at private universities, a Numerus Clausus (NC) is rarely the case.


  • Completed first degree (bachelor's degree or equivalent) with professional relevance (fashion management, economics, business administration or similar)
  • partially certain grade, for example 2.5 or better

personal requirements

As you can see from the course content, you should be open to business topics, have an affinity for math and enjoy analysis. Well, then of course you need a great passion for trends and lifestyle topics.

It is ideal if you are simply interested in fashion, if you have an open ear for innovations and an eye for aesthetics. Because even if you don't design the fashion yourself, you should know what it is all about if you want to make a career at a fashion company.

For the Bachelor and Master in Fashion Management is noFashion portfolio necessary!

Fashion management is mostly offered by private universities. They carry out an internal selection process in order to filter the best candidates.

The application usually includes submitting a letter of motivation. If you like it, you can introduce yourself personally and convince you of yourself in a job interview. A written test is often part of the admissions process.

More about application procedures for fashion courses

  • Duration: 6 - 7 semesters
  • Graduation: Bachelor of Arts (B.A.)
  • Compulsory internship or entire internship semester in the second half of the course
  • Semester or internship abroad often possible
  • Duration: 3 - 4 semesters
  • Graduation: Master of Arts (M.A.) or Master of Science (M.Sc.)
  • Internship or practical project is common
  • Semester or internship abroad often possible

Most fashion management courses end with a bachelor's degree, so they are suitable for "newbies". Anyone who already has an economically-based degree in their pocket and only wants to qualify for the fashion industry will also find a small but nice offer for the Master Fashion Management.

Did you know that...

... women in the late 1800s wore vivid chameleons as brooches on their lapels?

... a British woman owns an average of 111 bags in the course of her life?

... Ralph Lauren never studied fashion design? He studied business administration and after a short time flew out of the university.

  • Full time
    • Most of the fashion management courses are offered as a classic full-time course.
  • Part-time
    • The selection is small, but there is a lot: working people who do not want to give up their job for their studies can also study fashion management in the form of a part-time classroom course.
  • dual study
    • There are hardly any dual fashion management courses. If you are more flexible with regard to the scope of business administration topics, you can alternatively complete a dual business administration degree at a fashion company in order to combine both interests.

Career after studying fashion management

Where do fashion managers work? Fashion managers with an academic degree (bachelor's or master's degree) or a sound training find employment with fashion brands, fashion manufacturers, textile companies or other companies in the lifestyle industry, such as fashion magazines.

What activities you take on as a fashion manager depends entirely on your professional goals. Typical job titles are:

  • Retail manager, store manager, space manager
  • Sales manager, sales assistant, sales representative
  • Buyer, fashion buyer
  • Marketing Manager, E-Commerce Manager
  • Brand manager / in, brand manager / in
  • Product manager
  • Quality manager

All of these professions are possible after completing a Fashion Management degree. But they are very different.

Therefore we present the two examples:

Buyer at a fashion company

As a buyer for a brand that produces fashion itself, you are responsible for procuring materials that are required for the production of a collection. Associated with this are tasks such as:

  • Obtain offers from suppliers