Who works at Shopkick

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Most used shopping app in the USA is now also starting in Germany.

of Christian Bach on October 23, 2014 in News

An app with a kick: Shopkick is now also launched in Germany. The location-based shopping app from California cooperates with retailers such as Douglas, Karstadt, Media-Saturn and Obi as well as the Procter & Gamble and Henkel brands. Customers can collect bonus points - so-called kicks - in 1,400 branches in Germany, according to a press release. Either they scan in product codes or - even easier - enter a cooperating branch with their Bluetooth-enabled smartphones. In combination with beacon technology, customers can have kicks displayed automatically in the immediate vicinity of participating stores. According to the company's own information, more than 2,000 beacons have already been installed in the entrance area of ​​the partner shops. In November, a large brand campaign is to be held on the ProSiebenSat.1 stations for the launch of the shopping app. Shopkick can also build on the know-how and contacts of the Munich media group.

According to the market research company Nielsen, shopkick is said to be the most widely used shopping app in the USA. The startup is already working there with 15 retail partners and over 150 brands. According to the Nielsen study, more than 8 million US users regularly use the mobile application. Shopkick has equipped the branches of American Eagle Outfitters and Macy’s with beacon transmitters, as reported by Location Insider. "Shopkick has generated over a billion dollars in sales for its partners in the US since its inception," the statement said. Only three weeks ago shopkick was taken over by the South Korean telecommunications operator SK Telecom. Germany is the first country after the USA where the shopping app is available. “The young company is a pioneer in the field of shopping apps, the market leader in the USA and a digital trendsetter in the field of mobile shopping. The best prerequisites for repeating the success in this country, ”says Christian Wegner, Chief Digital Officer of the ProSiebenSat.1 Group. The launch of the iOS and Android app should definitely come in time for the Christmas business. For this, however, shopkick has to assert itself against the sometimes established competitors such as Payback and DeutschlandCard.

More exciting news from Location Insider, the daily B2B newsletter on location-based services and local commerce: ECE managing director Joanna Fisher believes that same-day delivery will play an important role in future retail, Metro, eBay and PayPal are starting " The Inspiration Store ”, Apple wants to expand its Apple Pay system to include a loyalty program for shops. >>


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