What are some self-branding hacks
6 hacks for building your personal brand
Social selling is the B2B trend topic par excellence. However, the current corona pandemic is not alone to blame for this: More and more companies have been discovering the advantages of social selling for themselves for a long time. The heart of social selling is what is known as personal branding, the development of your own "own brand" on the Internet with a focus on your own person and professional skills.
Personality makes the difference
Personality makes the decisive difference, especially in the B2B area - because when customers are dealing with an authentic person, they are much more willing to close a sale. However, personal branding is associated with a time investment that should not be underestimated, which may also have prevented you from finally starting a career with your own brand.
We'll show you how to build your personal brand with six simple hacks and make use of social networks like LinkedIn.
1. In the beginning there was the strategy - also in personal branding
As is well known, planless makes us unsuccessful. If you want to become more approachable for your potential customers with personal branding, it is advisable to work out a bombproof strategy in advance.
First, ask yourself how you would like to be perceived by your target audience. Are you an expert in your industry: in and do you publish professional articles? Or would you rather act as a kind of ambassador: appear in your brand? If you clarify these points and deal in detail with what you offer and why and what benefits interested parties can get from it, you create a solid foundation for building your personal brand.
Another indispensable factor for your strategy is the clear definition of your target group. Think about the best way to communicate so that you hit the nerve of your audience. Should you express yourself more critically or score with humorous, relaxed contributions? Regardless of which characteristics you choose, an important principle counts in personal branding: You have to know your message exactly and be able to explain the "what, how and why" in a few words with razor sharpness.
2. Your profile = your digital business card
Your account on social networks like LinkedIn is the first thing your potential customers will see of you and your personal brand. There is no second chance for the first impression - therefore you should invest enough time in the appealing, meaningful and uniform design of your profile. In particular, focus on the following:
- Profile pic:
With a professional profile picture you increase your visibility on the web many times over. The photo should be taken in frontal or three-quarter view against a neutral background. Pictures from the previous evening's party have no place on business social networks.
Pay attention to your profile header too! It should contain relevant information, for example on the brand story, and be presented professionally and consistently.
A meaningful slogan should not be missing in any social media profile. It is important that you get to the point with a few precise words and, ideally, highlight the benefits for your customers at the same time.
With emojis you can make your posts and thus your personal brand more attractive. However, the use of emojis should be well thought out and the symbols chosen must definitely suit your target group and their environment.
- Recommendations and certificates:
Social media platforms such as LinkedIn offer you the option of storing certificates and recommendations in your profile. Ask existing customers to write a short reference text for you and also upload evidence of your qualifications. Your profile will appear more credible and interesting right away.
3. Plan your content
Relevant content is one of the most important hacks that will help you build your personal brand. The aim is always to arouse the interest of your potential customers and to convince them of you and your competence. Think about the type of content that will get you there the fastest. You can choose between different formats such as:
⦁ case studies
⦁ personal stories
⦁ white papers
⦁ Technical article
You should also clearly define the days on which you display your content. According to LinkedIn, Tuesday, Wednesday, or Thursday are best for your publications. You should also post a maximum of once a day.
Additional tip: A social media management tool can help you manage multiple profiles centrally and plan the publication of your posts in advance. You can also use it to measure the performance of your campaigns and make optimizations.
4. Find relevant desired customers
In order to successfully develop your personal brand, you need one thing above all: an audience that burns for you and your offer. On LinkedIn, for example, you can make contact requests to people who belong to the network of existing business partners or who fit your target group due to their professional orientation.
It is also possible to send personal messages to potential customers. It is important here that you write the messages yourself. Many people react to automated broadcasts with rejection.
Joining groups or liking, commenting on and sharing posts also prove to be useful if you want to draw attention to yourself and expand your personal brand.
5. Work with the marketing department
If you go it alone to build up your personal brand, you will consume (too) much time and resources. Better to bring in your marketing colleagues or, if necessary, an external company. These people specialize in producing relevant content and can be of real help to you. For example, if you have complex facts to convey, marketers can use them to pre-produce content that is easy to digest. Or they can create a helpful infographic for the respective topic that will make your content even more popular with your target audience.
6. You never stop learning: analysis and optimization
Only those who measure the success of their personal branding strategy can ensure that there is a continuous increase. Evaluate important performance parameters at regular intervals. With so-called A / B tests, you compare several variants, for example of content, with one another. A statistical analysis shows you which of your versions is more popular with the target audience. Based on the results of the A / B test, you can then make well-founded decisions and put your energy into the production of the most successful content formats.
The strategic development of a personal brand gives you the opportunity to establish yourself as an expert on the internet and to create a positive reputation for yourself. It is important to appear convincing and authentically - because this is the only way to gain the attention of your target group and ensure your long-term online success step by step.
Omid is the managing director of eMinded. After graduating as a communications specialist at the BAW in Munich, he delved deeper into the subject of online marketing. Since 2009 he has gained extensive experience on both the client and the agency side. His heart beats especially for small and medium-sized companies.
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