What is PR consulting

Profession as
PR consultant

If you are worried that your application has already failed for the wrong course, we can reassure you. Because nobody in the lecture hall has become the perfect PR consultant. “Learning by doing” is the motto here. The entry into the profession of PR consultant therefore takes place through internships and voluntary work. Here you have to prove that you have the necessary qualities, because of course not everyone is suitable for the profession of PR consultant. First and foremost, you need to be communicative above average. Because advice is at the heart of your work as a PR consultant. You have to be happy to deal with the client and be able to express yourself in an understandable way. In addition, it should be easy for you to put yourself in the shoes of the different types of people and target groups. Your phone will rarely stand still, so the ringing shouldn't trigger your flight instinct.

But that's not all. As a PR consultant, you don't just oversee one project. Folders of up to 8 projects can be stacked on your desk at the same time. Multitasking is the magic word, because you have to be able to rethink your mind at lightning speed. If you were still thinking about planning a press conference for a corporate group, your colleague could suddenly be standing in front of your desk with questions about the customer magazine for a software company that you are supposed to be developing. Of course, your everyday life can quickly become a bit stressful. If working hours from nine to five are important to you, you should generally reconsider your career aspirations. The willingness to work overtime is essential for the practice of the PR consultant profession. So you won't spend some evenings on the couch at home, but at press events or in the office.

In general, you will never stop learning as a PR consultant, simply because your customers come from a wide variety of (economic) areas. A thirst for knowledge is also one of the things you should bring with you to become a PR consultant. But with that we just mentioned the soft skills that every PR consultant should have. But what about the hard skills? If Adobe is not a foreign word for you and you are already able to use Photoshop and InDesign, this gives you a clear advantage.