Should I learn Cloudkit or Firebase

App trends: What's hot and what's not 2019

Written on November 26th, 2018 by Darko Damjanovic

Although the first smartphone, the iPhone, is just over 10 years old, the statement “having your own app” is almost a thing of the past. Countless app corpses are bogus in the app stores because, unfortunately, too often technology hype precedes real benefits.

But anyone who might think of a decline in the importance of the app industry is far from it. A lot is still happening in terms of technology and constant further development will also improve the success of future and existing app projects. I have summarized here which hypes will be of real benefit in 2019 and which bubbles - in my opinion - will burst.


The electronic SIM cards have been around for a long time and are mainly driven by Apple, but only this year they will also be supported by iPhones. I strongly expect that this topic will grow in 2019 and that other manufacturers will follow suit.

MBaaS (Mobile Backend as a Service)

Mobile Backend as a Service (MBaaS) will definitely be an important topic for 2019, as it was in 2018. In short: it is no longer necessary to program your own backend, but the backend is made available as a service. Above all, Google's Firebase and Apple's CloudKit should be mentioned. With MBaaS, the development of an app is simplified, shortened and thus also more cost-effective. We at Anexia in the mobile team also rely on this technology. Faster development time leaves more resources for content planning and UI / UX in the project - a good direction!

Augmented Reality and Virtual Reality

Augmented Reality and Virtual Reality are being pushed hard by large corporations such as Microsoft, Apple and Facebook. My impression is that Google pulled out because Google Glass wasn't a success. But I don't think there will be a breakthrough in 2019 either. You should still have AR and VR on your screen, because they can be expected in the following years (see point 6. Apple Watch). Especially with AR and VR, the following applies: as long as no application is found where there is a real benefit in the current state of the technology, such an application will not be a box-office hit. But it's still worth sticking to it.

Mobile application performance management

There are currently a lot of providers on the topic, but so far none can offer a platform that covers the entire life cycle. Top dogs such as Adjust, Mixpanel, Localytics, Fabric or Google Analytics unfortunately only offer partial components. If you manage to offer everything together on one (expandable) platform, in my opinion you will have the “Holy Grail” of mobile marketing in your hand. In my opinion, there is currently no sign of anything, although the topic has been on the table for a long time. It will remain exciting, also in 2019, because the following applies: If you know the numbers, you can optimize content and functions and thus tailor your mobile application to the true customer requirements and benefits.

Machine learning, AI and chatbots

Machine learning and AI are THE topic in IT worldwide. Since no killer app has yet been published locally on app clients and most features run on the server, with the apps providing the front end, chatbots are the more exciting AI topic in mobile development. However: in my experience, chatbots - especially in Europe - are a good example of how no suitable use case has (yet) been found for a good technology. No product has become successful with it (in Europe). Chatbots are running really successfully on the WeChat platform, especially in Asia. I'm excited for 2019, but would want to say carefully that the chatbot was just "hype". I like to be convinced otherwise.

Apple Watch

The Apple Watch came of age last year. It can now be operated independently of the iPhone and even make calls independently of it. In 2018, a mobile ECG was presented on the Apple Watch and security features such as fall detection were implemented (the Apple Watch recognizes when a user falls and alerts the rescue). This development in particular shows that Apple is pushing the topic of health monitoring. By the way - the Apple Watch is currently the most successful watch of all: The sales figures are even ahead of giants such as Rolex. So anyone who thought the smartwatch was on the decline is wrong. Exciting mobile applications on the Apple Watch could definitely stir up the market in 2019.

Numbers and forecasts help us. Unfortunately, none of us can predict the future exactly. Some of you may come to different conclusions than I do. What do you think: What's hot and what's not 2019 in mobile development? Write to us on Twitter and use the hashtag # mobiledev2019.

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