Do backlinks really work like they did on the date

7 ways to proactively generate backlinks that will boost your traffic

When it comes to link building, you often hear that you simply need to write good content that naturally attracts lots of links. This works to a certain extent, but if you wait for links to be placed “naturally” on your own pages and articles, it can sometimes take months or even years to get thousands of visitors per month.

So what can be done to speed up this process? In this post, we've put together 10 tactics that are easy to use to increase traffic.

Backlink Tip # 1: Answer questions in question and answer portals

Question and answer portals are full of people looking for help. All there is to do here is find the right keywords and you will see hundreds, if not thousands, of matching questions.

For example, you simply search for the keyword combination “content marketing”. With a quick search you are able to find the right question, whether content marketing actually works.

You can answer these questions and copy a suitable blog post or article from your own website directly to the answer.

However, you shouldn't just set a link to get the backlink. Do not spam in the question and answer portals, because this can also have a negative effect on your site. Instead, try to help and provide valuable answers. Only add a link if it really makes sense.

Backlink Tip # 2: Help a journalist with their research

Have you ever heard of press work? There are various websites for this purpose where you can get in touch with journalists and press people. The editors themselves are also always looking for good content.

You should not limit your selection to large newspapers, but also take regional journalists into account. Mentioning it in a newspaper report is mostly free and saves large ads.

Even if you don't get a lot of links from the newspaper pages, they can be very valuable and help drive traffic up. Many people have great faith in the recommendations of newspapers.

To be mentioned in a newspaper report, one only has to share current developments or provide information on an interesting topic.

Backlink Tip # 3: Find broken links that lead to resources or products

A lot of blogs and websites have broken links that lead to pages that no longer exist. To take advantage of this, you can, for example, search for resources related to your topic and search these pages for broken links. Experience has shown that webmasters and site owners are much more willing to repair broken links on resource pages and link collections than links within articles. In addition, such links also deliver more traffic.

You can use various tools to find such broken links.

You should make sure that you choose keywords and search queries with "resources" or other terms that are often used for such sites.

Backlink Tip # 4: Topic-specific forums

The risk of building links via forums is that you will be punished by Google Penguin. However, if you only take part in relevant forums and do not overfill them with unnecessary links, you should not be exposed to any great danger.

When answering questions in the forums, one should follow the same rules as when answering questions on the question and answer portals. The answer must be useful and answer the question. If it fits, a link can be set.

Again, don't flood the forums with links, just answer questions when it really makes sense and make sure the answer is well considered. If you set a link on your own page, you shouldn't use any important anchor text, just copy the URL.

Backlink Tip # 5: Set Links to Relevant Pages

Linking to other important pages in your own content is another way of building links.

Depending on how long your own content is, some external links to sources or further content can be placed there.

Before publishing the article, research an email address for each of the pages. If you can't find a personal email address, you can write to the Marketing Department directly. In most cases, the contact details of a website contain the corresponding email addresses for inquiries.

Then you send a personalized email to each of these pages.

Hello (name of person),

I just wanted to let you know that I find the information on (website name) very helpful. That's why I reported on it in my last blog post (link to my own article).

Since you must be very busy, you don't necessarily have to answer me. But if you have a short moment, you could take a look at the article. If you like it, you are of course free to distribute the article yourself.


(own name)

You shouldn't expect your own page to get a link back. Some of the people do this of course, but it's a small number less than 6%. However, it is more likely that the post will be shared on Twitter or Facebook. This will bring more visitors to your website, who may further link your pages.

Backlink Tip # 6: Use Roundup Articles as a Backlink Source

Roundup articles are posts in which several experts give their opinion on a specific topic. Such posts are often shared on social media and receive a lot of backlinks.

But how do you create such a post? All you have to do is find a number of experts in your topic and ask them a question. No more than one question is necessary, as more questions would greatly reduce the number of participants.

It is advisable to create a contribution with a large number of experts. When writing to these experts, you should give a date by which you would like an answer. In addition, you should ask about twice as many experts as you need for your own contribution, as it is highly likely that not all experts will answer.

When you've finished your Roundup article, you can email any expert thanking you for participating and asking for help in distributing the article.

Similar to backlink tip # 5, this tip brings more visitors from social media, which in turn increases the chance that they will link the article.

Backlink Tip # 7: Follow Your Competitors' Links

Every backlink software makes it possible to check your own backlinks as well as those of the competition. You can also use these links for your own link building. The backlink tool provides ideal support for this.


Creating a good product, offering great service, or writing great content by no means guarantees that this content will be linked. To generate links, referrals, and traffic, you have to be proactive.

If you test the tactics mentioned here, you can not only generate an increase in backlinks, but also more traffic and visitors for your website.