Am I doing the right link building

Link building strategies: 12 techniques for 2019

Links are the currency of the internet. They are so important that Google uses them to assess the usefulness of a particular blog page and then to assess where it ranks on their Search Engine Results Pages (SERPs).

However, not all links are created equal. Some links increase your traffic while others can actually decrease it.

The fact is that five good quality links from authority sites will do you more good than ten mediocre links from general sites. This is because the anchor text and external links to a particular website are not part of Google's ranking algorithm.

In order not to waste time on backlink strategies, you have to develop a strategy: an effective plan that puts you at the top, attracts the right links for you, and maintains your search rankings no matter what changes with the next Google algorithm update.

Most people who want to build links never develop a link building strategy at all. The risk of being penalized for links to your website is greater if you don't follow a tried and tested strategy.

An effective link building strategy that has generated over 2,000,000 visitors and over 41,000 high quality inbound links on our blogs is Infographic Marketing: The creation and promotion of useful content using infographics.

This significant result shows that effective content marketing strategies will ultimately generate more authority links for you. Both content marketing and link building are like the linked steel rings of a magician that cannot be separated from each other.

There are some simple SEO best practices you can follow to get the best links - links that will greatly improve your search engine rankings.

Keep in mind that these twelve tactics may not get you a lot of links overnight, but you will definitely get links if you add and work on them regularly.

1. Find out about backlinks: Understand what DA and PA mean

If you want to start getting links from a particular page, it is important that you understand what Domain Authority and Page Authority mean. Domain Authority is a metric developed by Moz. It is based on a 100 point scale.

Basically, the higher the DA score of a page or site, the more link juice and benefits go into the inbound links from Google that come from that page or site.

According to Business2Community, 24% of Google's ranking algorithm is based on the factor that this important value reflects - the domain authority. This means that each of your websites will get the same DA score.

In fact, the strength of any website lies in DA and PA: PageRank is no longer an effective metric, it has fizzled out for a long time. So instead of focusing on Inbound links To build up from a PR6 blog with less than 20 DA, you'd better worry about getting relevant links from PR 3 - 4 blogs with a DA of over 30%.

To find out the domain authority of a site, simply download the MozBar add-on. Activate it, load the relevant page and you're done:

After you have activated the MozBar, go to Google and search for your most important keywords to determine the quality of the search results in your industry. These are the same sites that you will eventually get inbound links from.

To find out the DA and PA of the domains of your competitors, simply go to their homepage and activate the MozBar icon in the top right corner of your browser window:

And here is the all-important metric you were looking for:

2. Track people who mention your brand and site

One simple tactic you can use to build effective links to your page is to track people who mention your name or URL.

You will need it to start developing a relationship with the blogger.

And since they already mentioned you on their own, it will likely be a lot easier to get a relevant link from them, either through guest blogging, expert roundup posts, interviews, or content collaboration.

3. Create an ego bait

Content that appeals to people's ego gets those people to link to it. It's an extremely effective strategy that can produce impressive results, especially if you understand the pyramid of trust and use it as part of your content strategy.

Thats how it works:

First, you create content that lets your readers recognize their challenges and give them that awareness makes you understand their problem. Use your blog post or infographic to do that understanding Expand your readers for this topic.

People often link to a postthat they can understand on a personal level - they want other people in their network to benefit from it.

Then show examples or case studies of how your strategy works and who it has already helped. That leads to the fact that the reader you believes, Likes you and trusts you. Once that's done, challenge them to Act on - ask your readers to share the post with others if they have benefited from your advice.

This four-phase trust process is sometimes referred to as "AIDA" (from awareness, interest, desire, action).

Of all the great link building strategies marketers can use "The creation of ego bait" has turned out to be one of the simplest and simplest for me. You don't have to go through complex efforts to get attention and get others to link to you.

Creating ego bait content is useful not only for backlink building, but also for promoting your blog posts.

An example of an “ego bait” blog post is Richard Marriott's Expert Round Up Post, in which he asked 53 experts about their favorite blog advertising tools. The post went very well, generating over 130 comments, many of them from the experts involved.

The Round Up Post also generated over 200 unique links from 46 root domains. It's not that bad at all.

The same site also generated over 1,000 social shares in less than six months. Here are the dates from Buzzsumo:

4. Build relationships with editors

Editors and media sites can rapidly expand your reach. Building relationships with the media gives you the rare privilege of distributing your content across multiple authority sites.

According to Brick Street, content shared on two or three channels results in a 24% increase in engagement.

But before you can employ an effective media reach plan, you need to understand who your marketing is aimed at. . Do you really know your customers and do you know what phase of the buying cycle they are in?

If your blog is very useful, magazine editors and media outlets like CNN, FoxNews, and HuffPost may choose to republish it. But this is easier to achieve when you have a close relationship with the editors.

You can also use HARO Contact journalists, which also makes it easier to contact editors.

5. Use LSI anchor texts

I've written about LSI several times. LSI is an abbreviation for Latent Semantic Indexing. It's a simple mathematical theory that Google uses to assess the relevance of a page to the inbound link and its anchor text.

In principle, the LSI is about synonyms. We both know that having your main keyword mentioned multiple times on a given page can lead to over-optimization, which of course shouldn't be your intention.

To avoid a penalty, you should incorporate LSI into your strategy.

Here's how it works: When you write about Microsoft Windows, Google expects you to mention Bill Gates. Or let's take the word "Apple" - are you referring to Apple (or the English word "apple" for "apple")? And how does the search engine know?

Is it the company itself? One of his products - the Apple iPad, iPhone, iMac - or the fruit? T? To help Google understand what your website is about, use synonymous words and expressions.

For example, let's say your keyword is "Increase Search Traffic". To avoid keyword stuffing in both your article and anchor texts, use words and synonyms that are related to this keyword:

  • Increase search traffic
  • Improve organic visitors
  • generate more search visitors
  • Get website traffic
  • Attract search engine visitors

If you manage to create content that users find helpful and target the synonymous words in the long run, then your page will rank for several long tail keywords that you have not actively targeted at all.

Use LSI keywords to diversify your anchor text and prevent your page from receiving a penalty. Remember what the Google Hummingbird update is all about: creating a great user experience that in turn leads to natural organic links.

6. Understand Google's quality criteria

What does it really take to escape Google's penalty detector and get your search engine rankings and traffic? Well, you have to understand Google's quality criteria. In other words, You need to know how the algorithm works and what Google calls it high quality content looks at.

With its sophisticated algorithm, Google can index over 100 million gigabytes of information and serve this page-by-page information to its users.

Google is essentially a search engine and digital advertising agency that enables users to get the best answers to their questions by simply typing in a series of words.

For Google, the responsibility is transferred to the search user - not the owner of the page. If its users are not satisfied, Google has to go out of business because advertisers turn to Bing, Yahoo! or switch to Facebook advertising.

Google Spiders are high-end programs that crawl websites. You will find links on these pages - both internal links and links that refer to external pages. These new web pages are then added to the database called an "index".

Google is desperately looking for new content that people like - content that catches their attention and makes them read on and share - because that's what their users want.

In the eyes of Google, bad content is not necessarily content that does not contain useful information, because Google's algorithm is not always error-free and it is subjective whether content is "good" or not.

Compelling content is what Google wants. This means blog posts, videos, podcasts, PDF reports, white papers, articles, press releases, and any other type of content that gets people to read it and share it with others.

So be aware that with Google's quality criteria focus on the user Google did not invent the term “user experience” - rather, it reflects the deeply ingrained desire of everyone to get exactly what they are looking for.

And yes, as an internet entrepreneur, you can use your data-driven content to help others solve their problems or be more successful.

For example, people want to find the right partner in romantic relationships and in marriage. In business too, you want your partner to understand you and deliver outstanding results at the right time.

If you want to build a blog that will do it regularly Search traffic generated, you have to work hard to keep your readers and users interested.

Since 2007 I have been creating and distributing high-quality content that I could have packaged as an online course for $ 99 or $ 199. I made a conscious decision against it, for one reason: to build a high level of engagement on my blog and thus become an authority.

With years of high quality content, QuickSprout now receives well over 700,000 visitors per month.

I don't know exactly how many leads I've spent on my consulting business in the past 12 months - but I do Blogging generates a lot of leads and works best when you focus on the user.

Of course there are over 200 Google ranking factors that determine the position of every website in Google's SERPs. Even so, they all point to one thing: Usage experience.

Google only fulfills a human need. It's just as important in our business. When you create content, Links builds up or communicate with people, look for the best way, you happy close.

After all, life is about more than just owning material things - it is about influencing and helping the lives of others in your own world (in this case, your target audience). You may even be able to help them find their purpose in life if they haven't already. Great content that comes from the heart harbors this potential.

This is what the Google search algorithm is all about. There is no real secret to improving your rankings. There's no need to fall into manipulative SEO practices that will ruin your efforts.

So it really doesn't matter whether it's Google Panda, Google Penguin, or the revolutionary “Google Hummingbird”, the purpose is the same everywhere.

Here are the highlights:

i). Google Panda: The first Panda update was released in February 2011. Subsequent Panda updates went to great lengths to ensure that useful content was rewarded. Your responsibility as a content writer is to create useful and detailed content that helps people.

This type of content increases your search traffic, your rankings and your sales because you will get more clicks and convert more visitors to customers on your blog.

A recent research study by SocialTimes found that the first search result to appear on the list of search results is likely to get 17% more clicks than any other result.

In other words, if someone is looking for information on starting a small business and you are in that industry, Google expects you to produce a full article, video, or one of these 15 types of content that will drive traffic.

The effort you put into your content today will produce significant social, referral and search traffic in the future. So don't give up if you don't see results overnight.

Don't let users waste their time searching the web for answers when you have the answers they need. In short, avoid low quality content.

Also, avoid content that is not verbose (300-500 words). Instead, focus on writing articles and blog posts of 2,000 words and more on a regular basis. A recent study shows that the length of the content has a strong influence on the ranking.

It's also better not to target specific keywords at all than to cram too many keywords into your content.

ii). Google Penguin: That was the second most important algorithm update before Hummingbird. The main focus is on the quality of the links you get (naturally).

Yes, Google is still about getting links. Google doesn't want you to buy links or exchange links with other blogs. It wants you to earn it.

Sure, I still do link building opportunities, but they need to be designed to achieve those goals and eventually help me get links naturally rather than paying for them or doing unscrupulous things for them.

Again: this is about the users. Content, pages, topics and links should primarily be for the users, not the search engines. Ask yourself the question: would you add a certain link if search engines didn't exist? Hidden links or texts, link patterns and over-optimizing your anchor texts will get you in trouble.

On the other hand, links pointing to your internal page should also be useful and natural.

According to Matt Cutts, the purpose of SEO isn't to make links and anchor texts look natural because you can't do that successfully. Instead, write from the heart and focus on helping users find a better answer. So everything comes together by itself.

I found that particularly true on this blog. I don't follow any rules about anchor texts (although I try to add variety to my approach). But I don't choose anchor texts or websites to link to before I compose my post.You may want to follow this strategy as well.

iii). Google Hummingbird: Hummingbird wasn't just an update or a tweak - it was a complete change to Google's algorithm.

The strategy that prevailed in 2013 is no longer effective in 2015. Take a look at what SEO looked like in the past vs. what it looks like today:

Before Hummingbird started a new mindset in content marketing, tried 44% of marketers desperate to get their keywords high in search results.

For the majority of site owners and writers, SEO was all about bringing profitable keywords to the screen and then writing articles around them. They never thought of the person on the other side who has a problem and desperately needs a solution.

The best SEO practicethat works these days is based on what Hummingbird gave the network: Conversational Search.


You will see that search results are irrelevant, useful, and detailed. Google usually gets data from its source - the Knowledge Graph - paired with relevant social signals to help understand the meaning of words and phrases as they are typed into the search box.

Nowadays, users can find exactly what they are looking for. Google is happy because it attracts advertisers and makes more money.

7. Focus on link relevance

If you want to get more benefits - traffic, rankings, and brand awareness - from search engines, focus on high quality, relevant links.

Organic rankings may take time to come up, but you will quickly find that they are more worthwhile in the long run than paid search. According to ImForza, 70% of the links that users click are organic. And three quarters of all search users never get past the first page of the search results.

Getting relevant inbound links to your site isn't as difficult as most people believe. The Google Webmasters Blog has simple, effective tips to help you find a link building strategy that works.

Left from which users draw value will always produce considerable search results.

When you start Teaching others new things, passing on your expertise, interviewing influential figures in your industry and making sure that staying on your side is worthwhile, you will get relevant links of your own accord. This is because many people in your target market will share, quote, and recommend your content to others.

To get these performance-related inbound links, you need to know your target audience and only write content that is relevant to them. This content must be tailored precisely to a group before it is accepted by them. If you do your job well, users will find your content helpful and recommend it to others, just as customers recommend the best restaurants to their friends without receiving any rewards.

It is important to note that books that are at the top of the bestseller list are not there because they are the best books. It's more about being available at the right time. Readers make these books best sellers. Artists publish songs, but the listeners popularize these songs.

In the same way, customer reviews and social shares are the easiest and easiest ways to build relevant links.

For example, a few months ago I published an in-depth article entitled “How to Become A Productive Blogger in 2015”.

I wasn't even on links from other blogs. Nevertheless, 35 relevant blogs have linked to this content page, which has resulted in more than 80 unique links on a single page. Not bad!

How many social shares has this one in-depth article generated in the past few months? Let's take a look at this:

If you're using guest blogging to build quality links, you should focus on blogs relevant to your niche. For example, I regularly contribute to the Search Engine Journal. at. When I link to my blog, I make sure that the linked page is relevant to the topic in some way.

For example, in a guest post I recently wrote for SEJ, I wrote about how to drive organic traffic without generating more content.I linked to a website on QuickSprout about how content size affects ranking .

If you look closely, you'll notice that I haven't optimized the anchor text. Google could see this as a spam technique and give me a penalty (maybe not today, but in the future).

The aim is that this anchor text fits into the content and does not look like spam, over-optimized for target keywords, or too short (unless you are linking to the brand URL, e.g.

Make sure your anchor text has four to eight words. That looks more natural, and Shaun Anderson and other reputable SEO consultants agree with me.

Remember that relevant links are primarily measured by anchor text. If the anchor text is natural and includes more branded keywords and URLs, you will get better search performance.

Darren Rowse, founder of uses branded keywords, natural expressions and URLs in his anchor text.

If the anchor text is not over-optimized for certain target keywords, Google will treat such links as editorial links because publishers, bloggers and site owners do not know your essential keyword. Instead, they use what seems right and relevant to them.

At the majority of your anchor texts and inbound links (links from other sites) are relevant for “blogging” or “internet marketing”. Take a closer look at some of these anchor texts, courtesy of

8. Get some No Follow Link Juice

No follow links could be an insider tip on your SEO adventure. As Nicole Kohler puts it, "Success on the Internet boils down to being in the right place with the right content at the right time".

So whether you are getting DoFollow links or they are all NoFollow links, remember, one NoFollow link from the right blog / website could still lead to hundreds of DoFollow links from other authority sites that have tremendous social impact , have many indexed sites and recognized brands.

For example, I'd rather have NoFollow links from sites like BusinessWeek, Moz, Forbes, BBC than DoFollow links from blogs that have no real influence online.

To help you fully understand NoFollow links and Google's views on them, here's what Cutts says on the Google Webmasters Blog:

To avoid a Google Penalty, you should intentionally build up some No Follow Link Juice. This is where most bloggers and content marketers make a mistake. They focus on DoFollow links because experts taught them that NoFollow links have no value.

Well, for the most part, that's right too. No follow links do not improve your search rankings in any way, but they do influence your rankings indirectly. As the?

When nofollow links are clicked and users find the linked page useful, they stick to it to read the content, read reviews about the product, and share the link. This is good eCommerce and SEO best practice.

Google recommends that you add the NoFollow tag (rel = “nofollow”) to links that are supposed to manipulate PageRank or page performance. According to Google's algorithm, these metrics should happen naturally and not be enforced or achieved using a blackhat SEO strategy.

As I said before, nofollow links can send 206% more traffic to your blog if they appear on a high-end authority site with lots of monthly visitors.

And if your links are clicked often (regardless of whether they are DoFollow or NoFollow), Google will see such links as useful and reward the website in its own way. Of course, this might not produce immediate results, but effective SEO is long-term.

To get more clicks on your links, surround your links with the right content to appeal to readers. This is exactly what Buffer did and what got them 100% more clicks on their links for.

9. Drive traffic to your links

First and foremost, your links need to be attractive, have the right anchor text, and be useful to the reader. Buffer was able to increase the clicks on the links on their blog posts by optimizing the copy of the link, making it extremely attractive and relevant to the link.

The same rule applies to email marketing. MailChimp found that double opt-in subscribers typically clicked the subject line of emails more often than single opt-in subscribers.

Blogging is extremely important in driving traffic to your page and links. A statistic from Hubspot found that "Companies that blog, average 434% more indexed pages”Than those who don't blog.

HubSpot also reports that 69% of all businesses online believe blogging is a great way to generate leads.

This shows that the best and easiest way to get traffic to your links is by blogging regularly. is. It's like almost any goal setting - whether you want to build muscle, lose weight, stay healthy or speak at an event, there is no shortcut: you have to stick with it.

Use calls-to-action for your links, as often as possible. Don't just leave links on other sites and hope readers understand what you want from them. That's not how it works.

Follow this old-fashioned rule: if you want people to click your link or visit your page, ask them to do so (ex: "click here").

If you think your link will lead users straight to useful and detailed information, don't hide that fact. Otherwise you are like someone who thinks that his idea will change the world, but never shares it with anyone.

Don't be calm. Surround your anchor text with engaging ideas so that your readers will want to click and visit your website. Pat Flynn and Brian Dean do this better than most bloggers out there:

In the eyes of Google, inbound clicked links that lead to traffic and come from an average blog with a lower Domain Authority and Page Authority are actually Much more powerful than dormant links from a popular blog. Your links should never be idle and wait all day to be clicked. You have to get people to read them want to click.

Today relevance is more powerful than authority. And when a relevant blog has authority, "you dance at two weddings at the same time".

Gregory Ciotti, Marketing Strategist at HelpScout, uses unobtrusive calls-to-actions in his links. His focus is on driving traffic to your Help Desk Solutions website, not manipulating or improving search performance per se.

Are you asking yourself these questions?

  • Is this link useful to the reader?
  • Does it make the reader happier and then better off than before they clicked it?

If your link doesn't meet the criteria above, don't include it.

10. Google Alerts on Link Reclamation

Getting high quality links through link reclamation is easy. There is a step-by-step tutorial on link reclamation of broken links that lead to 404 pages on Linkerati; you should take a careful look at your Google Webmasters account to fully understand this.

Understanding the power of mentions in social media is essential to brand building. For example, Samsung Galaxy S4 receives nearly 90,000 social mentions in an hour and a 67% increase in positive mentions from different regions.

However, you can reclaim high quality links from authority sites that mention key terms related to your brand.

To know which pages mention you and which anchor texts they use, use Google Alerts. Google Alerts helps you to keep an eye on the network and sends you emails if your page URL, keyword, personal name or any other phrase you provide is mentioned on the web. This is how you set it up:

Step one: Log in to Google Alerts with your Gmail account.

I could for example Content Marketing Strategy Type in the search field because this is my line of business. And remember that we care about the relevant industry and media sites that mention your link.

Step Two: Create your alert using relevant keyword phrases.

Ideally you should too Set alerts for your brand names (e.g. Patel) or your blog URL (e.g.

How do you get links through Google Alerts? If someone mentions your url or name on their own or someone else's page, you would like them to link to you, right?

Getting a link like this is easier because you've already established trust. Otherwise you would not even get the mention.

To take full advantage of this link building opportunity, follow Kristi Hine's tips on Cognitive SEO:

Every time you get mentioned on other blogs and sites, make sure you get a link from that site. If the page doesn't link to you, or if they link to a website that you don't trust, you can ask them if they can link to something else. All you have to do is write a friendly contact email to the editor, author, or site administrator. Here you can find a template for a contact mail to link broken links.

If they find your new link relevant and helpful, they will respond positively to your request. Just be patient and react carefully.

Google Alerts works in many ways in digital marketing. For example, the Irish Charity Lab used Google Alerts to save time by monitoring media.

Lunametrics improved their customer's online reputation management and search traffic by setting Google Alerts and optimizing them for misspelled brand keywords and other positive keywords.

11. Get links from mobile-optimized sites

On April 21, 2015, the mobile device page optimization added to their ranking algorithm. As a content marketer, it is your duty to ensure that your inbound links are coming from sites that are suitable for mobile devices.

Today your target group is surfing the net from their mobile devices. A recently published statistic shows that 33.4% of website traffic comes from mobile platforms.

In addition, mobile apps are becoming the essential platform that consumers use to access and purchase products and services online.

According to Smart Insights, mobile apps account for 89% of the media time consumers spend on mobile devices. This percentage is expected to increase in the coming months.

Take a look at even more impressive mobile marketing statistics from Higher Visibility.This data shows you why you should focus on getting links from mobile-responsive sites if you can influence them (e.g. through guest blogging).

You may not have 100% control over your inbound links - especially when other people mention you.

But if you want to build links on your own, you have to determine the status of the page because your mobile rankings may not do well in the coming months if a page is not optimized for mobile devices and you have received a backlink, as opposed to a mobile-optimized site that links to your site.

So how do you know if a site is responsive or optimized for mobile devices?

Go to Google's test of optimization for mobile devices. Enter the page URL (e.g. that you want to link from and see if it is optimized for mobile devices or not. Then click on "ANALYZE".

Next, wait for the page to analyze your URL and show you the result:

The blog URL ( is optimized for mobile devices and therefore your links are also optimized for Google if we assume that all other important link factors are optimized for the users.

Here is the mobile view of the blog url that you checked:

12. Observe your competitors and then develop your own link plan

The final strategy to use when planning your link building strategy is competitive analysis. A single idea from your competitors opens the way to better decision making.

If you don't get satisfactory results and find that your competitors are ahead of you, don't be an idiot and learn from them.