How many users search for restaurants online

Online food delivery

  • Sales in the Online Food Delivery segment will amount to around € 134,179 million in 2021.
  • According to the forecast, a market volume of € 161,454 million will be achieved in 2024; this corresponds to an expected annual sales growth of 6.36% (CAGR 2021-2024).
  • In the Online Food Delivery segment, sales growth of 8.4% is expected in 2022.
  • The largest market segment is the platform-to-consumer delivery segment with an expected volume of € 70,494 million in 2021.
  • A global comparison shows that most sales are expected in China (€ 50,418 million in 2021).
  • The average revenue per user (ARPU) in the Online Food Delivery segment is expected to be € 100.50 in 2021.
  • In the Online Food Delivery segment, the number of users is forecast to be 1,589.3 million in 2024.
  • In the Online Food Delivery segment, the penetration rate is expected to be 17.8% in 2021.
The eServices market segment Online Food Delivery comprises the user and sales development of two delivery service variants for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. The turnover includes the gross value of the goods, which is defined as the total turnover for goods that are invoiced by the delivery service.

Overall, online food delivery includes the delivery of pre-prepared meals and meals ordered online for direct consumption. The restaurant-to-consumer delivery market segment comprises the delivery of meals that are carried out directly by restaurants. Orders can be placed via platforms (e.g. Delivery Hero, Just Eat) or processed directly via a restaurant website (e.g. Domino's).
In the platform-to-consumer delivery market segment, online delivery services are considered, which supply customers with dishes from partner restaurants that do not necessarily offer their own food deliveries. In this case, the platform also takes over the delivery process.

Telephone orders, unpacked meals for immediate consumption and unprepared food (e.g. HelloFresh) are not included.

Sales figures reflect the Gross Merchandise Value (GMV).