Get followers money

How much do you earn on Instagram per follower, post, comment and like?

Instagram is the shooting star among social networks. The platform has more than 1 billion users worldwide and of course you can also make very good money on it

But how much is really possible here? How much do you earn on Instagram per follower, post, comment and like?

In the following, I will answer these questions, show examples, link calculators and more.

Can You Really Make Money On Instagram?


That's fine. However, range is almost everything here. Instagram is no different from other platforms such as YouTube, where reach is also important.

Instagram is now a billionaire business for influencers, which is also enjoying strong growth. The market should be worth 8 billion dollars in 2020.

Of course, it is mainly celebrities who benefit from this who have a lot of followers and earn very good money with it.

But even “normal” Instagrammers who have reasonably realistic follower numbers now earn a lot of money on Instagram.

However, one thing should be clear to you. You don't make quick money here. Building a large following doesn't happen overnight, it takes time.

How much do you earn on Instagram per follower, post, comment and like?

But how exactly do you make money on Instagram? I'll go through the most important metrics below and explain how they affect revenue.

Money for followers?
Even if the total number of followers is probably the most important metric, you don't earn money with it directly. So you don't get any money from Instagram.

There is also no advertising on Instagram or anything like that on YouTube, for example. So there is no way to earn money purely on Instagram.

Instead, most Instagrammers make money from paid / sponsored posts. Companies are willing to spend a lot of money on these advertising postings and the number of followers is of course important. That is also clear, because if someone has more reach, the advertising company also earns more with it.

In an extensive analysis of the platform, it can be seen that the amounts for paid posts go up the more followers an account has. Instagrammers earn an average of $ 137 on this platform between 2,000 and 5,000 followers. If you have between 75,000 and 100,000 followers, it's still $ 258.

Money for posts?
We are already at the point of earning money per post. Most of the successful influencers on Instagram make their living from paid posts.

The number of followers is of course important here, but also the number of posts paid. The more sponsored posts you publish, the more you can earn. You can of course annoy the followers with it.

The amounts for individual advertising contributions depend, among other things, on the topic. According to this evaluation, the topics of travel, entertainment and lifestyle are among the most lucrative, while art and business tend to contribute less.

But of course there are many other testimonials and examples like this one. Here it is reported that you can earn around 700 euros for a post to 100,000 of your own followers. So it depends a lot on what contacts you have with companies, what “intermediaries” there are and so on.

In individual cases you have to test yourself and see what the advertisers are willing to pay.

More examples can be found in this article. Instagrammers are presented here and they also name numbers. A travel blogger on Instagram with her 223,000 followers earns $ 2,200 per post. Many Instagrammers rely on the rate of $ 100 per 10,000 followers.

Money for likes or comments?
You don't earn money directly for likes and comments either, but these metrics are still important. Companies only use such paid articles if the followers are also active.

This so-called engagement rate therefore has a major influence on what companies are willing to pay. More and more companies prefer to approach slightly smaller Instagram accounts and advertise there because the followers are simply much more active.

That is why it is important to delete fake followers and to ensure that your own followers like and comment a lot.

It is not surprising that there are also attempts at fraud from time to time. This example shows this. However, here too it is clear that this will not last. Fake accounts are recognized by Instagram and in the worst case you get a so-called shadowban.

How many followers do you need to make money?

So when is it worth it on Instagram? Many experts agree that it gets interesting from 10,000 followers.

If you use the above rate and look at other examples, you will be able to earn around 100 euros per post.

The more followers you have, the more you earn, of course.

With the help of the calculator on you can estimate what a post on your Instagram account is worth.

The calculator on is a bit more positive here. :-)

How else can you make money on Instagram?

The main source of income are the paid posts already mentioned. These make up the absolute majority of the income on Instagram. However, there are other ways to make money on Instagram.

Affiliate marketing is also a way of getting commissions through sales. However, there is the big disadvantage that you cannot include real links in your Instagram postings. The users have to type in the link. So very short links are important here.

Own products are also a way to earn money. Your own eBook, video course or the like can be well received by the right target group.

Some even sell their own photos on Instagram. Whether this is a good business idea in the long term in view of the mass of photos remains to be seen.

All in all, it has to be said that the contributions paid are by far the most lucrative source of income. Influencer platforms such as Blogfoster can be used to establish contacts with companies and receive initial orders.

But what is important for any source of income, in the labeling as advertising or paid contribution. In Germany in particular, there has been a lot of anger in this regard and transparency is very important here.


Even if you can't earn money directly on Instagram, paid posts in particular offer a very good source of income.

However, your own reach, i.e. the number of followers, is decisive. If you manage to get five or even six-digit follower numbers here, then you can earn a lot of money.

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