How do royals make money
How the British Royal Family makes money
Who will pay for Archie's toys, Meghan's earrings and Harry's underpants in the future? In the negotiations on the future royal role of the Duke couple of Sussex, this question is always directly or indirectly at stake. "Who pays, creates" - this motto also applies in the British royal family. It is not for nothing that the sixth in line to the throne and his wife want to "become financially independent", as it was said last week in the statement that made the "Megxit" public. Conversely, the negotiators of the Queen and of the heir to the throne, Prince Charles, are likely to wave grants and demand a say in the couple's commercial career.
The logic of capitalism in the 21st century speaks against a peaceful solution, warns the Economist bleakly: Royale No blesse is in the long run incompatible with the bare commercial interests with which celebrities earn their money. Harry and Meghan named their trademark and website "Sussex Royal" and applied for patents on hundreds of products, from pajamas to fitness advice and hoodies to cooking recipes.
Calculation of the mark
In English ears, "Sussex Royal" sounds like a new type of potato, analogous to Jersey Royal. But, as is well known, England is only marginally involved, the duke and ducal couple are positioned globally, comparable to artists like Beyoncé or elder statesmen like Barack Obama.
Whether the duo can earn fabulous sums of money or have to put up with a million or two? Branding experts - as indispensable as influencers in modern capitalism - have long since made the corresponding calculations. They came up with a sum of half a billion pounds annually, although it remains to be seen whether this is sales or profit. A single sponsored message to their more than ten million Instagram followers would, according to the duo of the website Influencer Marketing Hub, raise $ 34,000 or € 30,600, little less than the annual income of an average British woman.
At most, this could be used to pay for personal protection, for which the British taxpayers still pay. At best, the previously known private assets of the two would be sufficient for this. The prince received around 30 million pounds or 35.2 million euros from inheritances from his mother and great-grandmother; the duchess brought a little more than a tenth of that into the marriage.
It would be cheaper for everyone involved if they occasionally devoted themselves to being a royal in the future: like Harry when he presided over the rugby World Cup draw on Thursday. In return, the heads of the dynasty, internally known as the "company", would also make a million or two. After all, the company rests on solid and diversified pillars.
Salmon fishing in Scotland, building wind turbines close to the coast, selling records or bras in a prime location in central London - all these praiseworthy activities not only promote the national product, they also make the medium-sized business woman whose surname is identical to her main residence: Windsor. And since more than half of the British coast including the twelve-nautical mile zone, 146,000 hectares of forest and arable land and fillet properties on Regent Street in London's West End belong to the "crown property", consumers, fishermen and windmakers are constantly increasing the wealth of their 93- year old majesty.
Not directly, of course: The income from the Crown Estate has initially been with the government since 1760. At that time, one of Elizabeth's many clumsy ancestors, George III, had to cede his claims to the state, in exchange for the promise of a generous allowance for life. According to the latest annual report, the "Kronbesitz" recorded the beautiful profit of 343.5 million pounds, or around 403.2 million euros; Since the Queen is automatically entitled to a quarter, Elizabeth II was able to look forward to 100.1 million euros.
That's why Meghan and Harry won't be able to embroider Archie's diapers with diamonds in the future. A large part of the great-grandmother's income is reserved for the ten-year renovation of Buckingham Palace. The monarch owes her latest salary increase to the ramshackle walls with its 775 rooms. In autumn 2016, the House of Commons approved the increase in the royal stake in the Crown Estate from 15 to 25 percent.
The Sunday Times wealthy experts estimated the monarch's personal wealth to be pretty much what the palace would cost to renovate: £ 369 million, or € 434 million. The castles of Balmoral and Sandringham are privately owned like a portfolio of stocks that Her Majesty studies with as meticulously as the government papers that are delivered daily in a red suitcase.
Her Majesty is known to live frugally, spooning breakfast cereal from Tupperware cans into the royal bowls. If not enough fall away from their table, the dropout couple can turn to the heir to the throne if necessary. Several million pounds annually flow into its coffers from the income of the Duchy of Cornwall; With his organic food company of the same name, the 71-year-old recently made more than 235 million euros in sales. (Sebastian Borger from London, January 17th, 2020)
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