What do Facebook's internal tools look like
This is how the tool works for companies
According to the current Rising CCO study, internal communication or employee engagement is one of the most important focus topics for most companies. The topic of digitization is also right at the top. Taken together, these two points are clear signs for Facebook's new B2B platform. So it's time for a reality check: What can Workplace do? Weber Shandwick was one of the first users in the beta phase. This finally enabled around 4,000 employees to test the platform for internal purposes and those of our customers.
Informed mobile everywhere
Communicate live and very personally
Great for decentralized group work
In general, it becomes clear here: The tool is particularly suitable for larger, decentralized organizations. As a global agency, many colleagues work together across multiple locations, national borders and time zones. Above all, the global exchange of knowledge benefits massively for us. It has never been so easy and efficient as it is now to ask 4,000 colleagues about something or to identify global trends.
For a transparent employee culture, all colleagues and their work profiles are visible, and particularly interesting profiles can be followed. This means that you don't have to laboriously add your colleagues as friends and wait for confirmation, as is the case with Workplace’s private counterpart. Group contributions from ex-colleagues are also retained. The only drawback here: Former employees like to remain in the files as files and have to be deleted manually by an admin. Facebook doesn't seem to offer an automated process here either in the near future.
Corporate cultures become visible
Conclusion: easy to use - with small to big challenges
Above all, the tool lives from how much and on what topics it is used by employees. Managers play a special role if it is to become a central tool for internal communication. Here, as everywhere, "Walk the talk" applies: lead by example, actively use the channel and, above all, reduce e-mail communication. If the managers are not ready, the tool will not be able to contribute to the desired improvement in internal communication.
My assessment is that the platform is definitely suitable for a larger role in internal communication strategies. However, it currently does not replace the intranet, which provides central documents and overviews, or other project management tools such as Slack. However, I am convinced that the use of the platform will become independent over time due to its simplicity and intuition and there are certainly a lot of features in the Facebook pipeline that will also replace other tools in the future. But very important: don't just introduce it and everyone will get started somehow. It must be carefully considered which role the tool should play in the overall strategy of internal communication.
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