How do magazines gain and lose prestige

panorama : Newspapers continue to lose readers and gain users through online offers

In Germany, fewer and fewer people read newspapers, and young people in particular are increasingly finding out about world events on the Internet. Around 46.8 million people access a newspaper every day, according to the media analysis published in Frankfurt on Wednesday. The main reason for the decline is the increasing popularity of online presences. "Young people in particular continue to use our Internet offers," said Gerhard Müller from the Media Analysis Working Group (ag.ma). In the case of magazines, everything remains the same. According to ag.ma, 92.7 percent of the German-speaking population read magazines, which corresponds to 65.2 million readers. Popular titles like “Focus” (5.01 million, minus 80,000) and “Stern” (7.93 million, minus 30,000) had to give up. The “Spiegel” increases slightly by 20,000 to 6.35 million readers. The most popular newspaper remains the "Bild" newspaper with 12.3 million readers, 170,000 more than in the latest survey. The "Süddeutsche Zeitung", which now has 1.48 million readers (plus 70,000), posted gains in national subscription papers. The “Frankfurter Allgemeine Zeitung” reaches 940,000 readers, a decrease of 20,000. The number of readers of the “Frankfurter Rundschau” and the two business publications “Handelsblatt” and “Financial Times Deutschland” has also fallen. dpa

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