What a home buyer you are

How are real estate sites being converted to AR / VR experience for home buyers and builders?

Have you ever tried to buy or sell a property? If so, you should probably know how the whole real estate business actually works.

Often times, a real estate agent offers his clients a compiled list of properties. This is followed by the various aspects of trading, which include explanations, negotiations, and then real home and apartment visits. This particular workflow has stayed pretty much the same for many decades, but is quite inconvenient for most people and very time consuming for both the realtors and home buyers.

At the moment, however, there are massive game changers that are already changing the entire functionality of the real estate industry. Augmented Reality and Virtual Reality make it possible for real estate agents to easily grow their own business, get more leads, attract more customers and offer world class services. Because mobile apps and websites are the best source for seamlessly delivering information to users, the Development services for Real estate apps now use these technologies both in their own real estate app and in real estate websites.

These technologies have so much to offer the overall real estate market that we're looking at the applications of these two technologies in the context of real estate locations.

Application of Augmented Reality or (AR) in real estate

1. 3D modeling of real estate

Augmented Reality is currently used by real estate professionals to bring conventional, flat print materials such as blueprints as well as photos to life in front of their clients. For example, by using AR, a realtor can display an aesthetically pleasing lifelike 3D model of the house or apartment that is fully interactive.

This model is similar to a hologram, but customers can easily change various features of the house such as color and even try different pieces of decor and furniture to scale in their own digital house replica. The development of the augmented reality app helps brokers provide a seamless medium to present this digital home replica to their buyers.

2. Vision of a property under construction

Augmented Reality also presents a unique opportunity for different levels across the real estate industry. Realtors believe that AR offers great value from the early stages of an ongoing construction project through the final sale of the real estate and marketing tools on every sale of a particular property.

3. Interactive home models

Both developers and investors are currently using this technology to create interactive, lifelike house models that essentially depict the entire construction and renovation plans so precisely that photos and blueprints could never get the idea from buyers. Also, the ability for buyers to easily interact with these various 3D models has proven to be a great ROI for the various real estate companies.

4. Enhanced personalized experience

Augmented Reality actually offers end-to-end solutions for different use cases. In essence, AR provides the various potential home buyers with a personalized and enhanced experience that can now display any potential construction or construction project turning into their own homes with their own personal details as well as adjustments, all made before the buying process begins were.

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When it comes to visualization, most real estate agencies have problems with the catalog. The various setbacks in all tools are common. For example, printed text descriptions of a property do not inform buyers. While photo ads are a bit better, the realtors can't show the full realistic picture of the property. While 3D models are interactive on both mobile and desktop apps, they certainly lack full presentation. After all, visiting the individual websites with the customers is too time-consuming for the brokers.

5. Augmented reality tools and mobile AR apps

AR app development solutions for real estate such as augmented reality tools as well as AR mobile apps help significantly in solving the above problems. With the simple press of a button, customers can view all-angle AR models of a particular property, house, or apartment on their own behalf. It doesn't have to leave the home or office. You can easily search, compare and analyze different houses, apartments or offices in more detail.

Advantages of augmented reality in real estate

Most people love anything that is innovative, entertaining, and science fiction-like. These innovative tools allow you to take full advantage of their interest in promoting your properties.

  • Print catalogs and large boards with augmented reality are much more interactive.
  • Geotags can also help you find your property for sale in the real world so customers can discover it for themselves.
  • Animated "contact" as well as other types of call-to-action buttons are very interactive and easy to use.
  • Augmented Reality visualization works much better than videos or photos with a text description. It enables the exact visualization of large buildings through various advanced 3D models.
  • Because AR technology is very intriguing and entertaining in general, it has a better chance of dealing with dedicated prospects and ultimately turning them into actual customers who buy the properties. AR in Real Estate helps achieve better engagement that opens up new opportunities for any real estate app development company.

Application of virtual reality or (VR) in the property

Virtual reality is generally associated with video games and entertainment for most people. However, this particular technology has enormous potential across the real estate industry. Here are some of the uses of VR in this area.

1. Access to showcases for virtual real estate

Generally, customers visit different properties before actually buying one. It takes a lot of time and often things get complicated due to various uncontrollable circumstances. In this case, the entire practice of visiting real estate is not only time consuming but can also be quite expensive.

In this regard, VR helps solve these problems by allowing people to visit these properties without virtually leaving their own homes. Just put on a VR headset and you can easily experience a comprehensive 3D walkthrough for all of the features. Within a few minutes, potential buyers can easily visit several locations virtually and decide which one is actually worth a personal visit.

2. Provision of virtual staging

Showing an empty apartment or house with no or little furniture does not have a good impact on the potential buyers. If the same apartment or house is full of furniture and is both cozy and appealing, it will surely attract buyers. Staging is a particularly good way to market real estate. It requires investment, especially if you are selling a brand new property.

VR technology is a particularly great way for real estate agents to market various staged properties with a relatively small investment. VR and Artificial intelligence solutions, that determine the preferences of customers and fill the VR experience with the appropriate furniture and create 3D property tours make it easier to get staged properties that customers can review.

3. Detailed architecture visualization

It is difficult to market a property that was not built for real estate agents and developers. However, three-dimensional models that showcase a new property or an entire neighborhood help potential buyers imagine the entire architecture. In the case of the interior decoration of the ongoing construction work, realtors create large exhibition rooms in which scale models of their apartments are displayed. This marketing method requires a significant investment.

However, virtual reality can easily solve this particular problem and even allow potential customers to carefully examine both the interior and exterior of properties under construction. Because of VR, all of architectural visualization has certainly gotten both cheaper and more immersive. It can also develop IoT applications help brokers get the necessary data on ongoing construction sites and incorporate this into the VR experience.

4. Virtual trading opportunities

Virtual reality for real estate comes with retail. We already mentioned 3D home tours along with the staging, but imagine customers wanting to make the changes to what they see.

For example, a buyer taking a 3D real estate trip to make changes to the interior can go to any online store, select a specific piece of furniture, and simply add it to their own tour. Such changes allow the buyer to design the property according to his wishes. Even if the customer doesn't make the changes, he or she might be interested in purchasing various pieces of furniture, as well as curtains and other items that are essentially presented on their virtual tour. You can go to a virtual store right away and order those particular pieces.

Advantages of VR technology in real estate

While we know some of the practical uses of virtual reality in this industry, there are some of its most important benefits that should be considered.

  • The time saved for both clients and brokers is probably the greatest benefit of virtual reality solutions. Because of VR, there is no need to travel from one particular object to another. Rather, customers can simply put on any VR headset and enjoy the entire 3D tours.

The use of virtual reality in this industry means that all properties listed are always open to customers. With the help of VR headsets, customers can literally visit the apartments and houses at any time without the realtors having to spend their valuable time.

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  • Virtual tours of apartments and houses help customers visualize each individual property. Unlike traditional visits where everyone is in a hurry, clients can always take the entire virtual reality home tour that is convenient for them and easily focus their own attention on the details of the property. Due to the extensive experience of virtual house tours, it develops an emotional connection and involves customers much more efficiently than conventional 2D images.
  • Getting customers to bid or buy is the toughest job any real estate agent has to deal with. Virtual reality house tours are ideal here, as customers can visit properties practically at any time and for as long as they want. It creates a sense of personal connection as well as ownership. A real estate application development company can improve the customer experience in developing virtual tours with some interactive add-ons such as: B. Information on similar properties, mortgage calculators, description of the neighborhood and much more. It helps clients get all the information they need about the properties before contacting the agents and asking for real viewings of the apartments or houses they like best.


The real estate industry has changed massively over the years. The latest technologies can be introduced with Real Estate App Development Services offering various real estate apps to meet homebuyer needs. In this regard, augmented reality and virtual reality have a lot to offer. They offer customers a comprehensive and interactive experience. This makes it easier for potential buyers to understand the layout and architecture of properties under construction. It enables them to look at the apartments and houses sorted with different furniture, curtains, colors, etc.

Thanks to virtual 3D tours, customers can visit the site via VR headsets and have a look around. Augmented Reality enables customers to see the full view of the properties under construction. Also, clients can see the end product of real estate renovation. It improves the marketing materials and 3D models help clients visualize the property without its completion. With a multitude of advantages of both technologies, one should Real estate app development company invest in integrating these technologies into their app.