Researchers from Facebook interviewed almost 38 thousand users in 18 countries and found that tend to compare themselves with others, people spend more time in social networks, have more online friends and, consequently, consume more content. In addition, among the respondents showed about 20 percent of users, which in the last two weeks before the survey saw a post that led them to think bad about yourself. Work published on the website Facebook.
Human behavior in the context of Internet communication and social networks have been actively pursued in early 2010-ies. Since then, scientists have repeatedly shown that the time on the Internet in General and social networks in particular are significantly correlated with health. Adolescent use of social networking (along with watching TV) is associated with the development of depression, as well as with the syndrome of attention deficit and hyperactivity disorder; among adults, those who spend more time on social networks, less satisfied with life, but the deletion of pages on Facebook, according to one study, can make people a bit happier.
While it is clear that the social network does not affect the health of the person and his health. This link is definitely something regulation: in the case of physical health, this may be the time that the user prefers to do the Internet, and not, for example, on the walk, and in the case of mental health — the content that a user in the social networking consumes. Given the fact that using social networks is quite convenient to monitor the lives of others (not only relatives, but also strangers) part of it may be social comparison — that is, the desire to compare themselves and their actions with others.
Check the connection between the use of social networks and need for social comparison researchers decided of Facebook under the guidance of Moira Burke (Moira Burke). Their study involved 37729 Facebook users from 18 different countries (UK, USA, France, Norway, India, Japan, Korea and other countries, including).
All participants completed a survey to determine the level of social comparison: use questions like “How often do you focus on the actions of others to decide how should you?”. Since the survey primarily concerned the conduct on the Internet, at the start of each question, the scientists added, “When you use Facebook…”. In addition, participants were also asked to tell whether they had seen the last time any post that would make them feel bad — and to answer a few questions about this experience.
Surveys of the participants, the researchers analyzed together with the log of their activity on Facebook during the four weeks before completing the survey. The data was completely anonymous: the researchers could not see the pages on which sat the participants, but to evaluate the demographics of users with whom they interact, the number of likes and comments.
The researchers found that the desire to compare yourself with others is directly related to the amount of time that a user spends on Facebook, the age and number of friends (level of significance everywhere — p < 0.001). So, more social than sought those who spend more time on Facebook and has more friends (and, therefore, consumes more content), this need decreased with age. In addition, there were differences across the countries: in the United States, for example, were more likely to compare themselves with others than users from Mexico.
About 20 percent of participants also reported that in the last two weeks saw the post which made them feel worse about themselves. However, of these participants, only half expressed that I would not like to see this post.
The fact that people living in society, can not avoid social comparison side, it is clear: his self-esteem one way or another will depend on how successful he thinks the other people. In social networks however, this may be exacerbated: the information flow becomes much more, as well as increasing the number of people with whom the user is able to compare ourselves.
As a solution to the problem, the authors suggested a possible redesign of website to remove number of likes and comments, to improve the distribution of posts according to topics, as well as lobbying among users using a button mute that allows you to limit the number of occurrences of certain people in the band.
Researchers from Facebook quite often analyze the behavior of its users. A few years ago, researchers managed to learn to tell by the posts of people with alcohol addiction and potential suicide. “Vkontakte”, by the way, for such studies also use: last year, scientists from the HSE through posts on the social network found that parents often mention in his writings of sons and not daughters.