“On the cover of this issue a photograph of the grave No. 19232. This is a grave Zambian child. Mother put on her feeding bottle and empty tin can from under milk powder. They symbolize death, arising in spite of attempts of the mother to do everything possible for their child. The mother does not know that they become the main cause of death of her child.”
So begins an articlepublished half a century ago in the magazine the New Internationalist. In a year, British activists publish a booklet “the baby Killer” (Baby killer), which accused the Swiss Corporation Nestle (Nestle) that their marketing claims the lives of thousands of children in third world countries — the war begins, which is not finished to this day.
The beginning of the 70s In the White house Nixon, in the Kremlin, Brezhnev, Vietnam war, fashion bottoms and dairy mixes for baby food. The sellers last met their clients directly in hospitals — every second nurse worked on dairy blends, so the first thing I tell young mothers about all the virtues of artificial feeding and often sent home with a trial set — a bottle and a tin can of formula. It is not considered shameful and “merge” the addresses of expectant mothers advertising agents to drop in for young parents at home.
On billboards in the arms of cans of powdered milk sat beautiful children, and on the walls of hospitals and clinics hung newsletters about the benefits of dairy mix for the child. Moreover, most often such things are met in third world countries (including Zambia), where mothers have enough problems: unsanitary conditions, lack of clean water and sometimes basic amenities. Advertising of infant formula promised to make the child healthy and happy. The number of children fed breast-milk substitutes, rapidly grew.